Ways in which a Los Angeles SEO Agency optimizes images for SEO

If you’ve been trying to get your website to rank well on search engines results pages or you are planning to launch a website, then you may already know about the importance of SEO. Search engine optimization helps websites in connecting with their target audience organically. However, many people make the mistake of stuffing their content with keywords or only focusing on written text when it comes to SEO. Did you know that website design could also affect your SEO ranking? This is exactly why you must hire an experienced Web Design Company in Los Angeles to create a website that is optimized for both websites and users. 

Tips for Optimizing Images for SEO 

Adding an optimum number of images to your website is another way of attracting and retaining users. A text-heavy website can drive away users that are not interested in reading too much or simply do not have the time or attention to spare. Images help in creating breaks between the text. Moreover, they are also an important part of website optimization. It is understandable that if you don’t have prior experience or you are not sure what exactly image optimization entails then it can get quite difficult to optimize your images. You can hire a professional Los Angeles SEO Agency to help you with this. The following are some other image optimization tips that can be helpful: 

Select a Unique Image 

It is important that the image you select is relevant to your content. Adding random images will bring down the relevancy of your overall content and this will impact your SEO ranking negatively. When you add a relevant image, it signals to search engines that the content is worthy of their users and hence, it can be shared and displayed by the search engines. Moreover, it is crucial to remember that images are analyzed in pretty much the same way as content by search engines. So make sure that you just aren’t using stock photos as they don’t have the same impact on SEO. 

Pay attention to the Titles 

Image titles are an essential part of image optimization and have been used for as long as the concept of SEO has existed. However, in spite of this, many marketers make the rookie mistake of ignoring them. Hence, you need to ensure that you hire an SEO Company in Los Angeles that possesses expertise. For instance, if you are writing an article about the Grand Canyon as a tourist destination and you have a picture that you took yourself, then make sure to name the picture ‘Grand Canyon - A tourist attraction’ or something similar. Just uploading it with an automated name such as ‘DSC1010_2021_05_06’ will be detrimental to your SEO efforts. 

Size of the Image Matters 

Data shows that around 90% of users will leave the website if it does not load within 3 seconds. It is a crucial aspect of SEO ranking, usability as well as conversion rate. Moreover, search engines also consider loading speed as a factor for ranking websites. Hence, you need to make sure that your images are not too large that they start affecting the loading speed of your website. Hire a company that provides SEO Services in Los Angeles for optimizing the size of all the images that you upload on your website. 

Conclusion 

Another aspect that you need to pay attention to when it comes to image optimization is that your images are mobile-friendly. Today, an increasing number of people are making searches from their mobile devices. Hence, images should also scale as per the size of the website whether it is being accessed through a mobile device or a desktop.