All prior records are being broken in the worldwide eCommerce business. According to an educated guess, there are more than 12 million eCommerce shops online. Over a million are from the United States, and Shopify is responsible for 30% of all eCommerce websites in the country.
Shopify development is popular in the UAE. Even though the number of eCommerce sellers in the UAE is not as significant as in the United States, Shopify remains the preferred platform for UAE-based enterprises.
While Shopify is easy to use, managing Google's continually rising competitors is not. If you offer high-end items, you most likely have thousands of rivals. Ranking a Shopify website or giving SEO services to Shopify businesses in the UAE would be challenging in such circumstances.
Our SEO Company in Dubai has included some practical Shopify SEO recommendations in this article.
1. Before designing your Shopify store, consider the site structure.
One of the most important things you can do to make a great eCommerce website is to design a user-friendly site structure. An eCommerce website should be simple to use, mainly if you sell a variety of things for various purposes.
Determine the number of pages your website will have. To develop a customer-centric buying experience, create categories and subcategories.
For example, suppose your Shopify business sells a variety of kitchen supplies. Customers must carefully research the product they require if you list all of your items on a single page. Customers will find it easier to discover a specific utensil, cookware, or tool if you have built a dedicated website for all varieties of a single product.
The more ordered your website's structure is, the more clarity visitors will have when navigating it and getting the product they are looking for. Contact a Shopify development business to learn how to construct a site structure.
2. Conduct extensive keyword research, but only bite off what you can chew.
One of the most common blunders that leads to bad Shopify SEO results is insufficient or incorrect keyword research. Store owners and SEO companies like Shopify frequently select the top keywords without considering the competition.
Furthermore, optimising your website for dozens of high-volume keywords at once is a long shot; you will fail 99 times out of 100. Instead, list all the relevant keywords you discovered using Ahrefs, Semrush, or any other reputable keyword research tool.
Pick 5 to 10 significant keywords (those with the highest search traffic) and 15 to 20 supporting keywords and phrases that consumers look for.
Because your Shopify business is still fresh, optimising your website for a few keywords is easy for the time being. And, once you've established authority, you can rank your Shopify website in SERPs for other high-competition keywords in the future.
3. Find untapped content opportunities.
Content is king, whether you want to rank a Shopify or a regular company website. Creating search engine-friendly content that your target audience will find valuable is a guaranteed strategy to rank on Google.
But here's the catch: discovering content possibilities in a crowded niche takes a lot of work. When you analyse the material generated by your rivals, you will notice that they have already covered all popular themes.
So, how can you develop stuff people want that is different from what other websites publish?
Discover any probable factual inaccuracies in the material of your rivals. And respond to the questions they should have included in their blog postings. Create blog entries that cover the same themes but from a different perspective.
People today are affected by the material that challenges established wisdom. Consider how you create exciting and valuable content for your audience to draw them closer to your company.
4. Produce high-quality product videos to boost consumer engagement.
According to a Vidyard survey, 84% of marketers create leads using video. A product video lets you capture your visitor's interest while also telling your narrative.
There are millions of Shopify stores online. However, just a handful of them employs product videos. You will stand out from the crowd by including videos on your website and wow possible consumers.
If you need to learn how to make videos or how to promote them, ask your Shopify SEO service if they have a video editor that can help you.
5. Test your Shopify website on a mobile device.
Mobile devices will account for 62.06% of internet traffic in August 2022. That implies that if your Shopify store isn't mobile-friendly, you'll lose more than half of your traffic.
This is something that your Shopify development company should handle. If they did not test your Shopify store on mobile, they most likely overlooked any possible UX difficulties that mobile consumers would encounter.
Everything from the page layout to text alignment, readability, aesthetics, and navigation must be in place for the visitor to feel at ease when engaging with your website.
6. Continue to improve the speed of your site.
Countless experiments have been performed to determine the influence of site speed on the performance of your website. Each had the same result: the slower your website loads, the more users leave.
According to Google research, if your website takes more than five seconds to load, 90% of visitors will leave. In layman's words, they will visit your rivals' websites and may never return to yours.
If you constantly change your Shopify website's items or add new material (particularly videos and graphics), keep an eye on your site's performance. It should take at most 3 seconds to load.
As a Shopify digital marketing agency in Dubai, we regularly monitor our client's website page speed. Our web development team improves a website's performance if it is slower than Google's suggested range.
7. Create SEO-friendly product descriptions that consider human aspirations and pain areas.
It's simpler to become wrapped up in the labyrinth of keywords, phrases, and FAQs while writing for SEO. That is different from how you write product descriptions for a Shopify store.
As a Shopify firm with a team of seasoned copywriting specialists, we understand how vital great product descriptions are for a Shopify store.
While keywords are crucial, addressing human needs and pain spots is vital.
Finally, you aim to increase purchases through organic search. When your product descriptions are well-received by your target audience, more people will buy from you and even promote your website with their friends and family on social media.
And these referrals and social media traffic can help your website rank higher in organic search results. As a result, before creating product descriptions, ensure you have a defined consumer persona and have conducted customer research.
8. Create a Google Business Profile
Whether or not you have a physical office, you should create a Google Business Profile for your Shopify business. Your Google Business Profile will increase your exposure for local searches. Fill up all essential fields of the listing to present visitors with as much information about your prospective clients as possible. You may also use your significant keywords while describing your business to increase the visibility of your listing.
Conclusion
It is easy to set up a Shopify store. However, improving your Shopify website is a lengthy process. You cannot anticipate immediate results. However, if you work with the top Shopify SEO services in Dubai or Shopify professionals in Dubai, you may expect a quicker ROI. To get started, go to almdigital.com or call us at +971-55-647-0705.
