A business’s revenue model largely depends on type of content you’re investing on. How and what to really choose as your OTT business revenue strategy depends on your audience’s viewing preferences.
1. Advertising Model:
The advertising model is one of the most successful and widely used OTT video monetization models in the industry. This monetization model allows companies to generate revenue by selling ads or sponsored content on their platform.
2. Subscription Model:
This model works by offering access to content on the OTT platform for a monthly or yearly subscription fee. Providing exclusive content that is not available on any other platform can help generate more subscribers and therefore more revenue.
3. Pay-Per-View Model:
This model works by allowing users to pay for individual pieces of content, such as movies or TV shows, as opposed to a subscription fee. This model is great for monetizing content that is not available for streaming on any other platform.
4. Transactional Video on Demand Model:
This model works by charging users a one-time fee for access to a movie or other piece of content. This is a great monetization model for content that is only available on one platform.
5. Freemium Model:
The freemium model works by providing access to a limited selection of content for free, while charging for access to premium content. This model is great for driving user engagement and convincing users to make in-app
6. Paywall Model: This model works by requiring users to pay a fee in order to view content. This is a great monetization model for content that is not available on any other platform.
7. Affiliate Model: This model works by allowing companies to monetize their platform by partnering with other businesses and offering their products or services on the platform. This is a great way to generate additional revenue while providing value to users.
Find out how OTT is changing the media industry and why broadcasters are switching to OTT platforms...monetization options and more.
Finding the ideal OTT solution can be difficult at times, especially because there are so many top picks to consider.
VPlayed A Self-Hosted OTT Monetization Platform For Global AudiencesVPlayed’s OTT solution enables media broadcasters, television production houses, content owners, and others to develop a Whitelabel upgraded OTT video monetization platform that expands the reach of crystal-quality video content across many platforms with less effort.
They can send HQ video content to a variety of devices, including the Web, Android, and SmartTV.The multi-bitrate transcoding technology delivered by VPlayed via cutting-edge technology of HLS player aid in the creation of successful OTT video streams.
Some Of Its Features Are: VPlayed’s Whitelabel OTT solution allows you to create and personalize your own customized platformWith the built-in video CMS, you can upload and manage your entire archive Utilize a cloud transcoding streaming technology to compress OTT video filesWith a critical HLS video solution, you can distribute your best OTT works6+ revenue monetization models will triple your total streaming income Secure over-the-top streaming platform with Multi-DRM protocols that are certifiedPros:Services getting white-labeled completely helps you to own your creative content foreverSecure Multi-DRM protocol with standardization will protect every piece of contentAll are covered in a one-time license cost Every industry can harness the expertise of streamingEffortlessly migrate from one online video platform to anotherThe pluggable microservice architecture enables fast, cost-effective upgrades in any app Pricing:For quote-based plans, fill out this inquiry form.2.
KalturaAll-in-one OTT platform with a full range of streaming possibilitiesKaltura’s SaaS-based solutions let your organization fulfill flexible streaming needs in the form of live and on-demand videos to give video communication tools including virtual meetings, live webinars, motivating podcasts, and interactive town halls.
While it is appropriate for enterprise use, it is also appropriate for most creators and small SaaS businesses.Some Of Its Features: Get an OTT software that delivers engaging content and has the best CDN infrastructureList your OTT platform all over the world with a live and consistent VOD streaming serviceOTT platforms in the United States have license enforcement with copyrighted contentUse analytics data to study your target audience via customized OTT appsPros: Real-time polling and clickable video overlaysHD transcoding via a range of bandwidth connections with password security protocol and channel modificationYou also get a 30-day free trial with full functionality.Pricing: IBM Watson Media provides three pricing plans:Silver: $99 per monthGold: $499 per monthPlatinum: $999 per month4.
You have uploaded your content to your OTT platform and got in the users after a mega launch event.
But now, after the initial increase in traffic to your platform, users are decreasing or spending less time on the portal.Media and entertainment apps face a problem of audience retention with only 23% of the users still using them one month after downloading them.If this is something that you have faced, read on to find out smart ways to keep your user base engaged.User ExperienceWe have heard this phrase recently -‘Content is king, but user experience is the emperor’.While the content could lure your consumer in, it’s the user experience that will keep the viewer tuned in.Start with a customised greeting to welcome the user.Then, make sure you have a recommendation engine that allows the user to see content or shows that are based on his/her viewing history.For those who left a video or show incomplete, provide them with an option to play the video from the same spot they left.Also, keep in mind the issues users could face with regards to internet bandwidth and have an option of a lower resolution video for them.
Several times consumers blame the app and look for change even though the only thing that requires change is their internet connection.Since a user ends up sharing information like date of birth while subscribing, adding a birthday greeting if the user logs in on the birthday could also be helpful.Content LocalisationThe internet has pushed globalisation to the next level.
While you could be creating content in one part of the world, your content consumer could be sitting thousands of miles away, watching your content with the help of sub-titles.Monitor your analytics and figure where your users are logging into your platform from.
There’s a high chance that those users recommend your OTT platform to their peers and you end up getting a much larger audience set from a part of the world you least expected.When you’re pushing content in a different market, make sure you follow sensitivities with regards to their culture.Different Subscription OptionsWhile Subscription Video on Demand (SVOD) is the most common method used by OTT players, there are other options as well available to keep an audience on board.You can try getting your SVOD audience to pay more by offering them a PVOD (Premium Video on Demand) offering, which could give them access to content before other consumers.If you see a user having paid one month and then not subscribed to your services again, push your video content through AVOD (Advertising Video on Demand).Read about the different VOD options and how each of them is beneficial here.AnalyticsWe mentioned how analytics can help you get users from different markets earlier.
Monitor your analytics frequently to see what content is working (and what’s not).
