E-Commerce Business: Make it Roar with must-have Features

Retaining and engaging your users is the key when it comes to an eCommerce website. To improve your eCommerce sales, all available strategies and features, the platform must be exploited fully. Whether you are setting up Shopify store on your own or hire dedicated Shopify developers, it provides you with several high-quality features but chances are you might forget to take advantage of these added functionalities.

From abandoned carts to social media integration, to discount codes, all these aspects can be addressed using Shopify features to boost sales. And what about those features that could make your life easier, boost your efficiency, improve store security, and more. To accomplish this, there are a few features must-haves to include in your website. If your website can offer the best shopping experience for your user you will be able to increase your company revenue.

Before we dive into the most important features, let's first explore the easy-to-use features of Shopify:

• Shopify is equipped with more than 70 themes designed by notable designers. Note that, apart from premium themes, there are free themes as well, which one can easily choose according to their liking.
• To record your customer details Shopify allows you to create an individual customer profile with which you can track purchase history, monitor all activities, send receipts, and also broaden your customer base.
• Inventory management is incredibly easy with Shopify. There is no limit on the number of products you can sell, plus, you can experiment with your product bundles, track the movement of your stock items and send live notifications of sent packages.
• Hire Shopify programmers or dedicated Shopify developers who will further help you to groom your business to perfection. These experts will customize your store in a way that it reflects your brand. After you have explained your requirements, simply choose a proposal.
• Marketing tools to reach the right audience and even increasing brand visibility is a must. With Shopify's advanced marketing tools such as SEO, content marketing, and integrating your online store with social media, you will have a marketing edge over your competitors in the market. You can simply find your audience and promote your products.

The Most Important Features

1. Search Functionality: When someone visits your store they usually have an idea of what they are looking for. Not everyone wants to navigate through your whole website to find the product they have been searching for. This is where this feature enables your visitors to search for a keyword for a product and find what they are looking for immediately, which will save time and retain the engagement of the user. What's more, the search functionality on your website will help to scan through the vast volumes of products in real time and pull-out relevant data as soon as the user starts typing. It will also allow the user to view other products, which will prompt the user to view all products and make more purchases.
2. Analytics: To see how your store is performing, analytics are essential. You need to know: How many visitors are coming to your store? Where are they coming from? What is making them visit your store? And how long do they stay on a particular page? Shopify provides multiple analytics tools that enable users to assess their online store's performance. Insights related to customer activities, marketing, sales, and others for optimizing operations can be generated via Shopify analytics.
3. Wishlist: If your potential or existing customers are not ready to purchase the products right away, a wishlist is a great way for them to save items for later. This also allows users to signup for an account who would not have otherwise, this will give the potential to upsell to the customer via email marketing if they subscribe to a newsletter.
4. Abandoned cart reminders: Nearly 7 out of 10 customers are adding products to their basket and leaving without buying. This is a huge number of sales you are missing on. Abandoned cart checkout emails are a great feature provided by Shopify that allows users to check the customers who have left something in their cart and send email updates to remind them of their purchase. Once you get it right with a viable plan, you will bring many of those customers back to the plan to complete their checkout.
5. Personalization options: As you know by now that Shopify is a very versatile platform as it provides many built-in tools and options that allow companies to personalize their options according to their specific needs. With the available themes, you can simply customize your store and offer a better experience to customers.