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Search Engine OptimizationSearch Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts.

Hence it is also called Paid Search Marketing.The universe of SEM is diverse and complicated.

Based on your business structure, you may choose the PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.There are different platforms for SEM.

By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting.

But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.Search Engine MarketingSearch Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts.

But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.Social Media MarketingSocial Media Marketing or SMM is an offshoot of your SEM efforts.

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