You all know what an outdated website looks like. Flash intros, messy content, poor navigation, un-optimised images and even site counters. Put it all together and you will have a hideous web design.
A few reasons to consider a web redesign in 2023:
- A website that doesn’t properly reflect your brand
- A poorly delivered user experience
- Web design built on outdated technology
- Changes in the industry or search engine algorithms
If you feel the same, it’s time for a website redesign! Here is an essential list of design elements that you must focus on during your website redesign project in 2023.
1. Content
First thing first, redesign your content for search engines. From your “About us” page to your blog, all the content on your website should be properly optimised to ensure that search engines can easily find it. This includes using relevant keywords, meta descriptions, alt tags and all those doodads that make the search engines take notice.
2. Sitemap
As the name defines, a sitemap is a map for your website. It gives search engines information on how to navigate your webpage, videos, images and other files on your site. Unless you give search engines a sitemap, they don’t even know that you exist. It is an XML file that lists the URLs for your site and allows webmasters to include additional information about each URL, such as the last updates, the latest changes, etc.
3. Mobile responsiveness
Since people are surfing your website through an array of mobile devices, you need to focus on improving their mobile experience. If you still haven’t, 2023 is the right time to switch to a responsive web design. A responsive design resizes itself to the screen size and viewport that users are operating on. It is about using HTML and CSS to automatically shrink or enlarge a web page to make it look good on all devices.
4. Web server
Don’t forget to update the web server, which is the space you rent for your website to function. A slow server causes troubles when more traffic is directed to your website. Since today’s users do not wait long for the website to load, they will immediately abandon your website. Thus, make sure that the server is updated to all the heavy traffic getting directed to your website.
5. Website security
Did you know that cyber-attacks happen once every 39 seconds? This simply makes web security an essential element of web design. A website with HTTPS is much more secure than a website with HTTP. So, be sure to secure your website with an SSL certificate. In fact, search engines also give special preference to such websites.
Summing up
When done well, a website redesign is a fruitful investment. The important thing is to hire an experienced and reliable team of website designers. Once the overhauled website is ready, run different trials to test its performance.
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