Real Time Bidding (RTB) Market size to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period (2019–2024). The RTB market has growth potential, owing to cyber threats, data security, authenticity, legal compliance, and regulations.
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RTB is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, like financial markets. With RTB, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. An RTB system is a platform that enables interaction between ad placement services. In addition, the RTB technology eases the development of the advertising market and expands the possibilities of ad placement services. ML algorithms are more efficient to evaluate attributes of impressions for better ad performance. ML algorithms are helpful for determining clusters customers to target potential customers.
Top Key Players
The RTB market report provides the competitive landscape and company profiles of the key vendors by their product offerings and business strategies. Major vendors in the global RTB market include Google (US), WPP (UK), Adobe (US), Criteo (France), Facebook (US), Smaato (US), Yandex (Russia), PubMatic (US), Salesforce (US), Rubicon Project (US), MediaMath (US), MoPub (US), AppNexus (US), Platform One (Japan), and Verizon Media (US).
Retail and ecommerce application to grow at the highest CAGR during the forecast period
The applications segment is subsegmented as media and entertainment, games, retail and eCommerce, travel and luxury, mobile apps, others (telecom, Education, BFSI, music, social and politics). Among these, the retail and ecommerce segment is expected to grow at the highest CAGR during the forecast period. Retailers can do their promotions and messages directly to the consumer information that data management platforms can capture via RTB.
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RTB video to hold a larger market size during the forecast period
The RTB market by ad format type has 2 segments: RTB Image and RTB Video. The RTB Video is expected to hold a larger market size during the forecast period, as consumers are spending more time on viewing video online due to the easy availability of smartphones with high data speed connection.
APAC to hold the largest market size and grow at the highest CAGR during the forecast period
APAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by RTB solution providers. Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.
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The report "Real time Bidding Market by Auction type (Open and Invited), Ad Format (RTB Image and RTB Video), Application (Media & Entertainment, Games, Retail & eCommerce, Travel & Luxury, Mobile Apps), Device (Mobiles, Desktops) and Region - Global Forecast to 2024", MarketsandMarkets expects the RTB market size to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period (2019–2024).
The RTB market has growth potential, owing to cyber threats, data security, authenticity, legal compliance, and regulations.Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=4630735Retail and ecommerce application to grow at the highest CAGR during the forecast periodThe applications segment is subsegmented as media and entertainment, games, retail and eCommerce, travel and luxury, mobile apps, others (telecom, Education, BFSI, music, social and politics).
Among these, the retail and ecommerce segment is expected to grow at the highest CAGR during the forecast period.
Retailers can do their promotions and messages directly to the consumer information that data management platforms can capture via RTB.RTB video to hold a larger market size during the forecast periodThe RTB market by ad format type has 2 segments: RTB Image and RTB Video.
The RTB Video is expected to hold a larger market size during the forecast period, as consumers are spending more time on viewing video online due to the easy availability of smartphones with high data speed connection.APAC to hold the largest market size and grow at the highest CAGR during the forecast periodAPAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by RTB solution providers.
Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.The RTB market report provides the competitive landscape and company profiles of the key vendors by their product offerings and business strategies.
According to Market Research Future (MRFR), the global real-time bidding market is poised to create a valuation of USD 18.56 BN by 2027, growing at 30.8% CAGR throughout the assessment period (2020-2027).
Additionally, spurring growth in the dramatically rising end-users encourages market demand.On the other hand, technical and network issues are significant factors predicted to impede the growth of the market.
Also, the lack of infrastructure poses challenges to the real-time bidding market growth especially in the developing region.
Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/7674SegmentsThe report is segmented into four dynamics; By Auction Type : Open and Invited Auction.
By Regions : Americas, Europe, Asia Pacific, and the Rest-of-the-World.Regional AnalysisNorth America dominates the global real-time bidding market.
The APAC real-time bidding market is forecasted to grow at an impressive CAGR during the assessment period.
According to Market Research Future (MRFR), the global real-time bidding market is poised to create a valuation of USD 18.56 BN by 2027, growing at 30.8% CAGR throughout the assessment period (2020-2027).
Additionally, spurring growth in the dramatically rising end-users encourages market demand.On the other hand, technical and network issues are significant factors predicted to impede the growth of the market.
Also, the lack of infrastructure poses challenges to the real-time bidding market growth especially in the developing region.
Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/7674 SegmentsThe report is segmented into four dynamics; By Auction Type : Open and Invited Auction.
By Regions : Americas, Europe, Asia Pacific, and the Rest-of-the-World.Regional AnalysisNorth America dominates the global real-time bidding market.
The APAC real-time bidding market is forecasted to grow at an impressive CAGR during the assessment period.
A report was released recently that sheds lots of light on the Real-Time Bidding (RTB) Technology Industry.
The report covers an overview of the industry along with a detailed explanation that provides a lot of insight.
The report provides insights into the strategies used by the key players in order to gain a strong base in the Real-Time Bidding (RTB) Technology Market.The major players covered in Real-Time Bidding (RTB) Technology Markets: Yandex,WPP plc,Smaato,Salesforce,Rubicon Project,PubMatic,Google,Facebook,CRITEO ADVERTISING,AdobeThe final report will add the analysis of the Impact of Covid-19 in this report Real-Time Bidding (RTB) Technology industry.Get a Sample Copy @ https://www.reportsandmarkets.com/sample-request/global-real-time-bidding-rtb-technology-market-4319305?utm_source=techsite_medium=60Drivers and RisksThe report pays special attention to factors which contribute to the Real-Time Bidding (RTB) Technology Market growth also known as market drivers.
Any changes in these market dynamics directly affect the market growth hence the report provides a future insight into important factors that should be monitored and which could be leveraged by companies, vendors, distributors and all stakeholders alike to their advantage.
The report also provides an insight into the challenges faced by the market and the strategies used by existing players to overcome or avoid these risks.Regional overviewAs already mentioned, the report covers different regions such as North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa.
It is important to understand where the Real-Time Bidding (RTB) Technology market has been, currently is and where it is projected to go so that an accurate picture of the future may be painted.
