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How Motion Graphics Design Can Improve Brand Storytelling?

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How Motion Graphics Design Can Improve Brand Storytelling?

In the current digital marketplace, motion graphics design is one of the best design types to create visual content. It can improve brand storytelling in the following ways.


They are efficient and productive

Motion graphics significantly save costs. It saves money by not paying someone to explain something that can be done just as easily with a few images. Live-action video production, on the other hand, is quite pricey and needs a location or studio as well as a large team. The creation of motion graphics can be sped up with the use of a computer.


Easily shared and understandable

According to MIT neuroscientists' research, our brains interpret visual information in just 13 milliseconds. Videos with motion graphics design are brief and to the point. It contains all the essential details in a single minute. This makes it simple to comprehend and share with loved ones and friends who they believe would be interested in the product or service featured in the video.


They are vibrant

The use of color effectively draws the audience's attention. On any social media platform, including Facebook, when a motion graphic video opens, the adverts automatically play but are by default muted. The video doesn't really focus much on the narrator. The voice-over is listened to if the content grabs the audience's attention. Therefore, the material should be non-verbal and compelling enough to grab viewers' attention right away. However, the complexity of the video increases if you add too much to it. Although entertaining, it completely misses the objective of the promotion.


If you need guidance for motion graphics designs, you can contact professionals at MyDesigns.

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