Top Predictive Analytics Trends in 2023

IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail and media sectors, today announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately.

In this role, Jarvie will drive strategy, commercial activity operations and financial performance for the EMEA region, and oversee its assets, alliances and partnerships.

Jarvie will also join IRI’s Executive Leadership Team.

Long before big data became cool in technology conversations, a baseball team manager and a Harvard Economics graduate applied Big Data analytics to baseball to create sporting history.

The concept was made popular by the movie, Moneyball, which recounts the compelling tale of the resurgence of the cash-strapped Oakland A’s which had just lost its star players to free agency.

Billy Beane, the then General Manager for the A’s, and Paul DePodesta, the Assistant General Manager, began analyzing baseball statistics to value and purchase players, which led to the team winning 20 consecutive games between August and September 2002.

Data-driven decision-making is now commonplace across key business functions including marketing, information technology, finance, and supply chain.

https://is.gd/NBPmt3 However, over the past few years, factors such as digital disruption, increased competition for talent, and changing workforce models have compelled HR leaders to embrace evidence-based decisions that can be linked to key business objectives.

Specific insights on what to expect in the future is a tremendous competitive advantage for organizations, and HR can leverage this technology to transform the business impact of the function drastically.

For most businesses, sales and marketing are often a guessing game.

Data Analytics services are helping businesses in this very aspect to make an educated and intelligent decision rather than a conjecture.

These data inputs can be easily visualized using tools like Tableau Business Intelligence software.

That, in turn, will help you develop effective marketing campaigns and boost customer engagement, thereby increasing your sales, revenue and ROI.

Also, the demand for a particular product can be predicted, which can be used for optimized inventory management and deciding competitive but profitable pricing of the product.

We belong to the consumerist society, which demands better and more innovative products every passing day.