Digital asset management (DAM) is sharing digital media among multiple people. DAM includes both the files you see and the metadata that describes the files. Digital asset management provides storage for media that is uploaded by the team members with whom you work and enables the sharing of files between parties in the company.
When your photographer uploads a picture to the database, and the marketing team retrieves it to use for the latest company brochure. That is digital asset management at work. Uploading a video for the next ad campaign is also digital asset management at work.
There are two primary digital asset management platforms available. There is cloud-based or software as a service (SaaS) asset management and on-site asset management. Let’s look at the differences between them.
As a small business owner, you may feel like you are treading water when you compare your company against the larger, older businesses in your field. However, you can stay competitive and thrive using innovative digital asset management technologies.
What are digital assets? What is digital asset management? What are the benefits of digital asset management? The answers to these questions can help you understand why small businesses need to consider digital asset management.
Digital asset management (DAM) is sharing digital media among multiple people. DAM includes both the files you see and the metadata that describes the files. Digital asset management provides storage for media that is uploaded by the team members with whom you work and enables the sharing of files between parties in the company.
When your photographer uploads a picture to the database, and the marketing team retrieves it to use for the latest company brochure. That is digital asset management at work. Uploading a video for the next ad campaign is also digital asset management at work.
For details: https://www.fuseboxone.com/blog/why-digital-asset-management-is-a-companion-to-small-business