Overview
The global live streaming market is expected to reach USD 534.37 billion by 2030, registering a CAGR of 29.3% during the forecast period (2021–2030). In this report, Market Research Future (MRFR) includes the segmentation and market dynamics to offer a better glimpse of the market in the coming years.
Rising consumption of live-streamed video by users across verticals is expected to drive the market growth. The growing need for greater brand engagement and reach through live videos is another factor that is boosting the growth of the market. The huge audience for live streaming content and the increasing number of Internet, as well as smartphone users, are the other factors that are fueling the market growth. Live streaming is a type of media streaming that allows users to watch and interact with a video feed in real time. It is often used for broadcasting events, such as live sports, live music, live TV broadcasts, video game streams, and social media videos. To live stream, all you need is an internet connection and a device capable of streaming video, such as a computer, smartphone, or tablet. Live streaming technology can also be used for applications such as video conferencing and video calls.
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Segmental Analysis
The live streaming market has been segmented based on component, end-user, and region.
Based on the component, the live streaming market has been segmented into platforms and services. According to MRFR analysis, the platforms segment accounted for the larger market share of 81.6% in 2018. It is expected to record a CAGR of 28.0% during the forecast period. The services segment is projected to register the higher CAGR of 28.4%.
Based on the end user, the global live streaming market is divided into esports, retail, events, media & entertainment, education, government, and others. End users have been extensively using live streaming platforms to interact with and entertain the intended audience. Live streaming is more appealing to brand audiences; a significant number of people would prefer to watch live video from a brand over reading a blog and would prefer live video from a brand over social posts. Furthermore, due to the spread of COVID-19, countries are under lockdown, and events and shows have been canceled, which has therefore led to a significant rise in live streaming activity across the globe. In fact, in April, Facebook gaming, Twitch, and YouTube witnessed a massive growth in live viewership globally. Media & entertainment accounted for the largest market share of 34.3% in 2018 and is expected to register a CAGR of 28.3% during the forecast period. The media & entertainment segment covers news broadcasting companies, film production, and event management companies that promote their events and cover various national events for their intended audiences. Several media & entertainment companies are adopting live streaming services to engage their intended audiences, thereby driving the overall market.
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Competitive Analysis
The key players of the global live streaming market are Instagram, Inc.(US), Empire Video Productions, LLC (US), Streaming.hr (Croatia), Twitch Interactive, Inc. (US), Vimeo (US), AfreecaTV Co., Ltd. (South Korea), IBM Corporation (US), Dacast (US), Flux Broadcast (UK), Huya, Inc (China), EventStreaming.TV (UK), Periscope (UK), Microsoft Corporation (US), Facebook, Inc. (US), Google, Inc. (US), and Amazon.com, Inc. (US).
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