Although mobile has transformed business, businesses still need help to provide clients with the simple, intuitive experiences they desire. We aim to alter that and provide businesses the tools they need to forego costly Force.com Development Service Solutions costs and still produce great apps.

As if monitoring my children's calendars, steps taken, and credit card balance wasn't stressful enough, Apple's new feature that tracks daily screen usage has given me another reason to be stressed out. Thanks, Apple! I use my phone for absurdly many hours daily, from buying on Etsy or Amazon to using my Salesforce or Google apps. At least I can find comfort in the idea that I'm not alone. In the US, daily cellphone usage has increased from 1.6 hours in 2012 to 3.3 hours today.

Lack of Competencies in Mobile App Development

Businesses are highly aware of consumption trends. According to statistics, mobile is one of the top three technologies predicted to transform organizations by 2020.

If mobile's increasing ubiquity is well known, why don't more businesses offer enjoyable mobile experiences? The solution is easy yet tricky. It takes a lot of development work to create user interfaces for iOS and Android and to improve them with backend services. This work can be expensive and time-consuming.

This is particularly true given that there is a significant skills vacuum for mobile Force.Com Developer in 48% of IT businesses, and another 33% anticipate one in the following two years. Consumers increasingly want every smartphone experience to be just as immersive, intuitive, and user-friendly as those of Spotify, Google Waze, or Instagram, whether or not that expectation is reasonable. That's a lofty goal.

Simplified App Development using Lightning Platform Mobile

This is why I'm so enthused about Lightning Platform Mobile, a collection of tools and services that fundamentally alter how Force.Com Application Development. These tools and services enable businesses to forgo costly development work and produce gorgeous apps that are quick, future-proof, and closely linked to user data without spending a fortune. One of my favorite instances is Jumbo, a century-old Dutch supermarket business. In only eight weeks, Force.Com Development Service Providers customer app for nutritional information and same-day delivery orders and an employee app for internal cooperation and work management. Another is the international equipment rental company United Rentals, which gave its salespeople access to an app that made it easier to locate new possibilities and improved the group's capacity to generate sales.

Included in Lightning Platform Mobile are:

1.     Using a low-code development environment and pre-built JavaScript components that serve as the building blocks for your mobile app, Mobile Builders allows you to create engaging mobile experiences. With Mobile Builders, administrators can quickly convert spreadsheets into mobile apps, define the data model for their app, and set up the UI with just a few clicks. And to help you get started, our AppExchange provides more than 180 pre-made components.

2.     Mobile services that make it simple for business customers to add backend services. With Mobile Services, administrators may give their mobile apps additional strength by integrating third-party data, complex workflows, and declarative AI services from Einstein. Additionally, with this update, administrators may now easily add mobile push alerts by simply clicking a button.

3.     Admins may publish staff and consumer apps directly on the App Store and Google Play thanks to the brand-new Mobile Publisher. It is now quicker and simpler than ever to get apps published and updated since Mobile Publisher handles the entire packaging and submission process. Discover how Cornell University and Mercer are already transforming how they communicate with students and clients by reading more about Mobile Publisher here.

4.     The world's top CRM is accessible through mobile apps built on Salesforce, which is crucial because it guarantees that reliable customer data is the fuel that drives everything businesses develop on our platform.