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What Are The Main Features Of The CRM System?

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Helena Franco

In order to understand how to make a personalized CRM system, you need to know the main functions and elements every CRM system has. CRM is a set of strategies that are aimed at maintaining a more efficient connection with your customer. The most important process for CRM is analyzing the data related to customers’ actions. This is why most parts of a CRM system are connected with different uses of data, such as:

  • Collecting data. In order to have a successful business, you need to understand what your client wants. This is why you need to gather all the information you can to be able to analyze it and make predictions about the future needs and behavior of your customers;
  • Storing data. The bigger your enterprise is, the more data you have to store for your CRM. There are many types of data storages you can use, but cloud storages are the most popular ones right now;
  • Retrieving data. To make your analysis fast and accurate, you need to be able to retrieve any data from your storage quickly and efficiently.

In our modern age of technology, it is obvious that most CRM systems are either software applications or websites. This is why you can divide your system into two parts:

  • CRM software. This part of the CRM design contains most of the system’s functions, including data organization, communication with customers, data storing etc;
  • CRM dashboard. This application provides quick and organized access to all the data you’ve accumulated. It also often includes analyzing this data to help you with the decision-making process.


There are hundreds of different ways you can make this type of system; a lot of companies even offer free templates for you to use. However, there are some ground rules and tips you have to remember to make a successful CRM system. There are just a few of them below

Read more: https://www.eleken.co/blog-posts/how-to-design-a-crm-system-all-you-need-to-know-about-custom-crm

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Helena Franco
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