Sex Toys Market Trends, and Cost Structure Analysis Report 2030

Sex Toys Market Growth & Trends

The global sex toys market size is expected to reach USD 62.32 billion by 2030, based on a new report by Grand View Research, Inc. It is projected to register a CAGR of 8.4% during the forecast period. Women aging from 16 to 70 years old are indulging in the pleasure of adult toys. The stigma of using these products to replace a partner has long been broken by couples who enjoy these toys from time to time, which is expected to drive market growth.

Sex Toys Market Segmentation

Grand View Research has segmented the global sex toys market based on type, distribution channel, product and region:

Based on the Type Insights, the market is segmented into Female and Male.

• The female segment dominated the market with a revenue share of around 60% in 2021. Surpassing the taboo and social stigma, a wide range of women’s products are easily available in the market. Products such as vibrators, dildos, and anal beads are displayed directly in the wellness department. Manufacturers have generally targeted women for manufacturing toys around the female anatomy. The increasing popularity of male sex toys such as penile rings, penis pumps, and penis vibrators is expected the boost the growth of the male sex toys segment. Online retailers, as well as hypermarkets, are stocking sex toys alongside condoms in their wellness segment, providing easy access to men looking to enhance their sexual health.

Based on the Distribution Channel Insights, the market is segmented into E-commerce, Specialty Stores, Mass Merchandizers.

• The e-commerce platforms and online retailers segment held the largest market share of around 63% in 2021. Increasing penetration of the internet and the availability of numerous sex toys on e-commerce platforms are driving the growth of the segment. The anonymity maintained in product delivery is an added advantage for customers opting for online purchases over brick-and-mortar adult stores. Based on the distribution channel, the global sex toys market is segmented into E-commerce, specialty stores, and mass merchandisers.
• Online stores and retailers have reported significantly high demand for adult toys, with the worldwide lockdown to combat the COVID-19 pandemic. To fulfill this increasing demand for sex toys during the period of self-quarantine, maintaining an adequate supply is a major challenge for manufacturers, distributors, and retailers. The supply and distribution chain are adversely affected due to the global shutdown of air freights and shipments. This is expected to increase import duties in several countries, which in turn is expected to increase the prices of imported sex toys.

Sex Toys Regional Outlook

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Market Share Insights

• March 2020: Online sales for PinkCherry’s Womanizer vibrator (produced by WOW Tech Group) increased after a stay-at-home campaign with billboards that read SCREAM YOUR OWN NAME was released at multiple sites. Some of the brands that are high in demand during this pandemic in Canada include Womanizer, Magic Wand Rechargeable, Tenga Egg, Je Joue Uma, Njoy Pure Wand, Fuze, and Pleasure Plug.
• July 2019: LifeStyles Healthcare announced the launch of three new intimate accessories under its SKYN brand-SKYN Thrill, SKYN Vibes, and SKYN Shiver.

Key Companies Profile & Market Share Insights

The global market is highly competitive with the presence of global and regional manufacturers. Manufacturers are launching some of the most luxurious and exotic products using advanced technology.

Some of the prominent players operating in the global sex toys market include,

• Church & Dwight Co., Inc.
• Reckitt Benckiser Group plc
• LELO
• LifeStyles Healthcare Pte Ltd
• Doc Johnson Enterprises
• Lovehoney Group Ltd
• BMS Factory
• PinkCherry
• Tenga Co., Ltd.
• Fun Factory
• We-Vibe

Order a free sample PDF of the Sex Toys Market Intelligence Study, published by Grand View Research.