5 Challenges Faced by Modern Marketers and How to Overcome Them
To optimize the impact of your marketing efforts, it’s critical that you get rid of the roadblocks that are slowing you down. We will help you decipher how! Even with the advancement of technology, some marketing challenges remain unchanged. As different marketing elements digitalize, some of these marketing challenges do so too. To optimize the impact of your marketing efforts, it’s critical that you get rid of the roadblocks that are slowing you down. In this article, we’re going to talk about five common challenges faced by modern marketers today and what strategies you can use to overcome them.
The 5 Marketing Challenges That Every Modern Marketer Faces - In the process of digital transformation, marketing has changed drastically over the past several years. The days of relying solely on traditional tactics have been replaced by the utilization of the digital landscape. But this and other advancements also come with challenges. The following are five of the most common issues that challenge marketers of today.
Embrace tradition and technology - The modern marketing challenge that many marketers face today is the rapidly advancing technological landscape. According to Statista, the market size of the marketing automation industry is expected to grow to $25.1 billion by the year 2023. So what does that say? With the data above, clearly, if a marketing team wants to stay ahead of the competition and get those new customers, they’ll need to be open-minded about how to embrace technological advancements in marketing.
Adoption of technology - Marketing teams everywhere are struggling with the adoption of new marketing technologies – and it’s not hard to see why. With so many different marketing challenges, keeping up with the latest marketing trends can feel like spinning plates in the wind. But that doesn’t have to be a cause for discouragement. Although marketing teams may rapidly find themselves playing catch-up, there is still ample time to experience success by embracing these opportunities and crafting strategies that take advantage of cutting-edge marketing advancements.
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Optimove, the Science-First Relationship Marketing Hub, announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs1.
This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant.
The previous two inclusions were as a Niche Player.Gartner defines the multichannel marketing hub as a technology that “orchestrates a company’s communications with and offers to customer segments across multiple channels.
These include websites, mobile, social, direct mail, call centers, digital advertising and email.” This year’s report evaluated 19 different vendors on 15 different criteria and positioned Optimove in the Challengers quadrant.A complimentary copy of the full report is available on Optimove’s website at https://www.optimove.com/lp/gartner-2020-magic-quadrant.According to Gartner, “multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences.
It also requires knowing how channels operate most effectively — in isolation and in unison — to deliver the right content to the right audience at the right time.”“We believe Optimove being recognized as a Challenger for the first time is validation of our ability to solve enterprise-grade multichannel orchestration and optimization challenges,” said Pini Yakuel, Optimove’s Founder and CEO.
“We are committed to continue to provide our customers and partners with the ability to transform data into insights that fuel personalized customer journeys, at scale.”As part of the evaluation process, vendor customers are surveyed.
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