Oatmeal has a variety of health benefits and is considered a good source of whole grains. Its beta-glucan content helps lower cholesterol and prevent certain cancers. Additionally, Oatmeal Market is GI-friendly, which means it promotes regularity and digestion. It is also a good source of fiber. Oats contain high levels of protein. Proteins in oats are classified into four types. Gliadins, prolamins, and glutelins. Prolamins are a low-molecular-weight fraction with a similar storage function as those found in other cereals. Gliadins are soluble in acids and bases, and they vary between 5 and 66 percent of the protein content in oats. Oats also contain a high level of phenolic compounds, which may contribute to their functional properties. These compounds are derived from hydroxybenzoic acid, hydroxycinnamic acid, ferulic acid, and p-coumaric acid. Several of these compounds are known to exhibit antioxidant properties both in vitro and in vivo.
Competitive Landscape:
Major players operating in the global oatmeal market include thinkThin, Sturm Foods, Richardson International, General Mills, Dr. McDougall's Right Foods, Bob's Red Mill Natural Foods, Avena Foods, Blue Lake Milling, Nestle, Kellogg, Weetabix, and Quaker Oats Company.
Key Market Drivers:
The increasing incidence of cardiovascular issues and diabetes in the world is expected to augment the growth of the global oatmeal market. For instance, according to the World Health Organization, in 2019, around 17.9 million individuals died due to cardiovascular issues. Oatmeal is a great source of antioxidants, which are responsible for fighting free radicals and disease. The germ of oat contains a high concentration of tocopherols, which are the body's most important antioxidants. In addition, oats contain a high amount of avananthramide, which is known for its health benefits. Oatmeal can be an excellent gluten-free choice for celiac patients. Gluten is an alcohol-soluble complex protein found in wheat and related cereals. Ingesting gluten can trigger an inappropriate immune response and damage the small intestine, which results in the malabsorption of nutrients and minerals. The best way to avoid ingestion of gluten-containing products is to switch to a wheat-free diet. Moreover, increasing product launches by key manufacturers are estimated to enhance the growth of the global oatmeal market.
☛Usefully Reference…⋙ https://www.coherentmarketinsights.com/market-insight/oatmeal-market-2132
Key Takeaways:
- North America is expected to dominate the growth of the global oatmeal market, owing to the high expansion of key manufacturers in the region. For instance, in August 2019, RXBAR announced the launch of breakfast cereals called RX A.M. oats with added protein.
- The Asia Pacific is estimated to witness high growth in the global oatmeal market, owing to the increasing prevalence of cardiovascular issues in the region. For instance, according to the National Institutes of Health (NIH), in 2020, around 4.77 million individuals died due to cardiovascular diseases.
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