About Shridutt
Shri Dutt India Private Limited is a leading diversified agribusiness conglomerate that deals with the production, trading, and export of sugar, dairy products, ethanol, and electricity.
Shri Dutt, across its various businesses, is strategically diversified yet operationally integrated. This has enabled Shri Dutt to establish itself as the leading sugar manufacturing unit and largest trader in international markets.
Creating the global image of Shri Dutt
In today’s digitally driven world, being traceable on the internet is imperative for a business’s success. Businesses of all sizes have begun investing in their virtual presence by building a website, creating content on social media, and creating online stores to order from directly.
As a business conglomerate, Shri Dutt hit all the marks of an influential presence except for having a corporate website. When Shri Dutt reached out to us with their requirements they were certain about what kind of website they wanted to build. They knew that they wanted to launch a corporate website of their own that would represent their business to their global stakeholders.
Here’s what we offered:
Website
Content
Photoshoot
The website design and development process
Creating a globally relevant website is not a one-day one-man show, but like most things challenging, it is one of the most crucial steps to a successful branding strategy on a digital scale. Here’s how we started:
Site map
Creating a site map was just a one-day process for us. We used the CMS framework of WordPress to create the visual plan for the website. We created a site map of 6 pages and 5 subpages, namely -
Pages:
Home
About us
Our business
Shri Dutt Foundation
Careers
Contact us
Subpages:
Sugar
Ethanol
Power
Dairy
Trading
Website Content
Content is one of the most important aspects of a corporate website. Shri Dutt’s website content was written with the end goal to face a global audience. The content writer for the project sat down with the client team to understand all the business operations, goals, offerings, and more. After discussing the site map with the web development team, we took some days to come up with the content. After a few rounds of revisions, the content was finalised.
Photoshoot for website video
Nowadays, viewers prefer visuals over words. Corporate videos have become popular. According to LearnHub, videos are 1200% more successful than images and text combined. Shri Dutt wanted to display a video on their website that would simplify their large business model in a few minutes.
Our team of videographers & photographers covered 3 destinations in 3 days. We carried out two shoots in the sugar plants in Phaltun and Sangli, and one in the dairy plant in Kolhapur. Once the footage and pictures reached us, our team of video editors and graphic designers got to work.
Design
Our video editors rendered two industrial videos for the sugar and dairy section on the website, making it easy for any visitor to understand the manufacturing process within a few minutes. The seamless blue and white UI of the website was brought to life with the creatives and banners designed by our team. We used the pictures captured by our team of photographers to give the visitors a sneak peak into Shri Dutt’s work. For every subpage, we designed creatives that broke down the entire operational flow. This provided an overview of the manufacturing process.
Development
Once we got the basics in place, the most important part of the process began. Our web developers began developing the website on our server. For the database, we used phpMyAdmin. We used Java script, CSS, HTML, JQuery and php for frontend development. At the backend, we used WordPress. After using these world-class coding languages on our server, we ran it by the client for revisions.
Launch
Once we received the feedback from the client, our developers began the revisions. After 3-4 rounds of revisions, we were successful at getting the final approval of the client. The website went live shortly after.
The end result
After months of collaboration, we received positive feedback from the clients owing to the excellent on-page SEO and its mobile-friendliness of the website.
Creating a corporate website for a company like Shri Dutt gave our creators a lot to learn from. Simplifying the different verticals of the business into creative and digestible bytes of information was challenging, but fun nonetheless.
To know more: https://www.futureadymedia.com/building-the-digital-front-of-an-agribusiness-conglomerate.php
