What language do you want to translate?
The first thing you need to do when hiring a translation company is to assess the languages your app uses. This is because you will need to know which language your app is in. If you are developing an app for international markets, you need to make sure that you select the right language. However, if your app has a large user base in the United States or the United Kingdom, you can choose the same language for your app’s entire territory. If your app is only used in a single country, you can choose a localized language for that country.
When it comes to the type of language you want to translate your app into, you can choose between a language pair. A language pair is a set of two languages that are used together often as a mixture. For example, English and Spanish are considered a language pair. You can also choose to translate into a single language. This way, you can target all the markets that use your app’s language.
How often will your app be updated?
Another thing you should assess when hiring a translation company is the frequency of app updates. Every app development company will have different app release cycles. Some companies release minor updates every week while others release a new version of their app every month.
You should also assess the type of app updates. Some companies release bug fix updates that address issues with the app’s functionality. However, some app updates add new features to the app. It is important to know what type of app updates your app will receive so you know what type of translation you need. This is because you need to make sure that your translation keeps up with the app’s localization. Also, you must also be aware of 9 App Localization Mistakes to Avoid in 2023.
How big is your translation budget?
Another thing you should assess when hiring a translation company is the size of your translation budget. After all, you want to make sure that the translation budget’s size will match the translation needs of your app. The size of your translation budget should be based on the words that you want to be translated into other languages.
If your app has a large text count that needs to be translated, then you need to make sure that you allocate a bigger budget for the translation. Similarly, if you are translating an app with less text, you should allocate a smaller budget. It is important to note that the size of your budget will depend on the type of app you are translating. Apps that have graphics, animations and sound effects will require a bigger budget for localization than a text-only app.
Who will be working on the localization?
Even if you hire a translation company, you will have to have someone on staff who can help with the localization. This is because you will have to make sure that the text in your app is localized correctly. More often than not, translation companies specialize in only one type of localization. If you are hiring a localization company, make sure that they are heavily involved in the localization of your app. This is because you do not want a translation company that only translates your app. You want a company that is involved with the localization of your app as well.
Other factors that you should consider when hiring a translation company
Apart from these, you should also consider the cost of hiring a translation company. You can learn more about this by reading reviews provided by past clients. This way, you get to know if the translation companies you are considering are in line with the cost of hiring them.
Another factor you should consider when hiring a translation company is the company’s experience in app translation. You cannot assume that because a company is offering app translation services that they are experienced in the field. Thus, you should assess the experience of the company you are considering hiring. Don’t miss to take a look at Mobile App Localization: Everything You Need to Know
Conclusion
With the ever-growing digital world, it is essential for businesses to reach out to their customers and clients as well as prospects with their apps. However, this is not possible without a successful translation of the app.
Translating apps is not as simple as you may think. It requires more than just one language. Therefore, it is important that you find a good app translation company like Verbolabs that can help you with your app translation projects. With the right tools, strategy and strategy, your app will come out sounding as if it was written in your native language, thus making it more appealing to the target market.
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