A lot of businesses face tough competition and difficulty in management almost regularly. It is primarily because of their structure. Businesses have to face tough competition because of adequate cash inflows and a large number of investors. It becomes hard for businesses to survive in the industry due to the aforementioned issues.
Smart marketing is one of the ways through which businesses can stand out amidst the cut-throat competition. Surviving in the industry becomes super easy regardless of having fewer funds with the help of digital marketing. The pandemic made everything digital and gave a lot of boost to the digital marketing industry.
The majority of small businesses, as well as startups, were affected due to the virus and now they are having a hard time figuring out strategies and plans to persist. A lot of businesses had to survive on zero sales for months and even plenty of them had to shut down because of the circumstances. In India, SME’s (Small and Medium Size Enterprises) employ around 40% of the total workforce, which is around 106 million people. Any downfall in these businesses can affect the economy to a large extent.
Startups and small businesses have to heavily rely on digital marketing and advertising methods to attract more and more customers. By adopting clever digital marketing techniques, many businesses are trying to prove their uniqueness. For instance, Wakefit, a mattress company, went viral on the internet in 2019 due to its ‘Sleep Internship’ marketing campaign. The interns were paid around Rs. 1,00,000 for merely sleeping at work. The challenge for them was to sleep complete 9 hours on the company’s mattresses. Even today, their handles are full of informative plus witty content, making them people’s favorite.
The COVID-19 pandemic was an awakening factor for businesses and paved a way for digital marketing to take over. Digital marketing was already taking over but the coronavirus pandemic gave a lot of boost to it. Creating a dedicated website and social media handle became a necessity for those who were not having to make the brand reach out to a large number of people.
If you run a brand and haven’t invested much in digital marketing, you should do it because of the online club. Yes, it is completely true. The majority of potential customers and competitors are online nowadays. Almost everyone owns a smartphone in today’s fast-paced digital era and most people search for products online before doing the final purchase. This is one of the prime reasons why you should invest in digital marketing. The user-to-user chain also matters a lot – if any firm curates relevant and trendy content, there are high chances that visitors will share the posts with others. This method expands the network completely and helps a business in gaining profit.
Conclusion Regardless of having several benefits, still some businesses avoid digital marketing. It is mainly due to their infamous ‘product’ myth – a unique product doesn’t need marketing, it excites for itself. However, it is not completely true. No matter how unique and impressive your product is, if it fails to enter the right people, it will not succeed. On that note, if you require the best digital marketing services and looking for Best Digital Marketing Agency in Noida, you should consult us right away. We, at YRC, are pioneers in boosting the reach of brands through digital marketing and increasing revenue and are among the Best SEO Companies in Noida.
