In fact, in 2022, most domestic makeup is not very good.
In 2019, Perfect Diary beauty became the first Chinese brand to top the list of makeup on Tmall's Double 11, while Huaxizi also won the sixth place, breaking the monopoly of big brands in the makeup circuit. But last year, during the 618 pre-sale period, Huaxizi was the only domestic brand in the TOP10 cosmetics category, ranking 10th.
The GMV of major domestic cosmetics is even more dismal.
Even if Tao Doukuai's three platforms GMV superimposed, the sales of several domestic cosmetics brands failed to break 100 million. For comparison, on November 11, 2021, the final GMV of Huaxizi, Perfect Diary and colorkey were 307 million, 291 million and 190 million respectively; 618 in 2021, also 263 million, 190 million and 164 million.
The decline in consumer willingness and the price reduction of foreign brands have brought a great impact on domestic cosmetics, but in the final analysis, most domestic brands have not escaped the curse of "cost performance".
Early in order to seize the market, the perfect diary brought KOL/KOC release, IP co-branding, traffic star endorsement bombing style of play (now this kind of play is not new). In this kind of Internet celebrity marketing, it seems to get a large number of users, but these people are difficult to become the long-term target group of the brand. For example, during the pre-sale period of 618 last year, the subsidy promotion of Perfect diary was reduced, so it fell out of the TOP10 makeup products. Therefore, how to cultivate brand loyal users is the key.
Some brands have their own solutions.
Clear brand concept
As Huaxizi powder and other products continue to circle, and further increase the goodwill of consumers. There is also a "girl's heart" of Hwa, which is also very popular among Lolita circle, in the Japanese market also caused a great response.
Ace product
Compared with other domestic cosmetics, Caitang is priced a little higher, but it still has a large number of users as its products such as three-color contorting plates, concealer and isolation cream come out one after another. Last year, Chinese cosmetics brand Caitang replaced CPB in the top 10, according to Ebang Power.
On the contrary, perfect diary has not established a clear brand recognition for consumers. A person close to Kosmaisy (the core foundry of Perfect Diary) said that Perfect diary products do not have a clear goal in the development, sometimes what is popular in the market, regardless of the fit with their own, "today's European-American style, tomorrow's Chinese style, the day after tomorrow will change the sense of technology".
On the one hand, there is no clear brand concept, can only rely on low prices to attract consumers;
On the other hand, it is difficult to surprise consumers with large marketing expenses. For example, the original perfect diary please Zhou Xun endorsement fine with lipstick, the results are unsatisfactory. Zhou Xun is well-known, and has a number of film and television works out of the circle, often linked with a variety of international brands, perfect diary signing Zhou Xun want to improve the idea of tonality of the brand is not difficult to guess.
“A table, a perfect book, a place with peace of mind, a bowl of nuts with fresh fruit, what else does a person need to be happier?”
When it comes to being healthy, there are lots of rules to follow in daily life.
It’s actually quite hard to maintain the routine, like don’t eat this, do not drink that, do more of this, do less of that it is essentially a never-ending list.
Related: – Everything You should know about the Healthy Habits in 2019
Focus on your fresh beauty
Especially for girls, every girl wants to clear and beautiful skin.
Facial Wipes were designed to gently and effectively remove dirt and germs from face anywhere, anytime.
If you are looking for an easy way to cleanse your face or add a little moisture, face wipes can help you get the job done.
One of the biggest reasons to use face wipes is the fact that they are quick and easy to use.
For example, if you are extremely tired and don?t want to take the time to cleanse and moisturize your face, this product will remove your makeup without the need for all the cleansing steps.Global Facial Wipes key brands include P, Johnson & Johnson, Kimberly-Clark, Nice-Pak Products, Nox Bellcow Cosmetics, Beiersdorf and Pigeon, etc.
Download FREE Sample of this Report @ https://www.grandresearchstore.com/report-sample/global-facial-wipes-2021-2027-22 Market Analysis and Insights: Global Facial Wipes Market In 2020, the global Facial Wipes market size was US$ 2409 million and it is expected to reach US$ 3624.4 million by the end of 2027, with a CAGR of 6.0% during 2021-2027.Global Facial Wipes Scope and Market SizeFacial Wipes market is segmented by region, by country, company, type, application and by sales channels.
The segmental analysis focuses on sales, revenue and forecast by region, by country, company, type, application and by sales channels for the period 2016-2027.
Industry Overview of the Report 2026:The market intelligence report on the Global Facial Mask Market offers the readers a 360° market overview with definitions, market segments, applications, raw material used, product details, cost structures, production processes, and other essential data.
The study evaluates the global market landscape, with an in-depth analysis of product pricing, production and consumption volume, cost, value, production capacity, supply and demand dynamics, annual market growth rate, and market estimation till 2026.This report covers the recent COVID-19 incidence and its impact on Market.
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This study assesses the current landscape of the ever-evolving business sector and the present and future effects of COVID-19 on the market.Read the Comprehensive Report with a meticulous TOC and panoramic coverage of the market: https://www.reportsanddata.com/report-detail/global-facial-mask-market-2017-forecast-to-2022The Global Facial Mask Market Can Be Segmented By:Leading Players: Shanghai Chicmax, My Beauty Diary, DR.JOU Biotech, Yujiahui, HERBORIST, THE FACE SHOP, SK-II, Choiskycn, L, Estee Lauder, Pechoin, Yalget, Avon, KOSE, Olay, Shiseido, Loreal, Inoherb, Cel-derma, ProyaIn market segmentation by types of facial masks, the report covers-Anti-AgingHydratingWhiteningIn market segmentation by applications of the facial mask, the report covers the following uses-Combination SkinOil SkinDry SkinNormal Skin Regional Facial Mask Market (Regional Output, Demand & Forecast by Countries):- North America (United States, Canada, Mexico)South America (Brazil, Argentina, Ecuador, Chile)Asia Pacific (China, Japan, India, Korea)Europe (Germany, UK, France, Italy)Middle East Africa (Egypt, Turkey, Saudi Arabia, Iran) and More.Fill in your details to get your hands on an Exclusive Sample of this Report: https://www.reportsanddata.com/sample-enquiry-form/339This investigative report on the Global Facial Mask Market gives a comprehensive overview of the current market development, highlighting key market dynamics.
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The Global Facial Mask Market Report, with its deep industry analysis of the market, estimates the market size bifurcated into segments and regions.
The Facial Mask market share and growth, trends estimated at the end of 2027 give a fair idea of the new opportunities coming up in the market.
The detailed key player's profile and market share analysis give a better understanding of the competitors and their business strategies.Base Year: 2020Estimated Year: 2021Forecast Till: 2027The report classifies the market into different segments based on type and product.
These segments are studied in detail, incorporating the market estimates and forecasts at regional and country levels.
The segment analysis is helpful in understanding the growth areas and potential opportunities of the market.Get | Download FREE Sample Report of Global Facial Mask Market @ https://www.decisiondatabases.com/contact/download-sample-2053A special section is dedicated to the analysis of the impact of the COVID-19 pandemic on the growth of the Facial Mask market.
The impact is closely studied in terms of production, import, export, and supply.The report covers the complete competitive landscape of the Worldwide Facial Mask market with company profiles of key players such as:Shanghai ChicmaxDR.JOU BiotechLMy Beauty DiaryYujiahuiCostoryShanghai YuemuHerboristPechoinTHE FACE SHOPEstee LauderSK-IIChoiskycnKoseAvonLorealInoherbOlayShiseidoYalgetGenic Co LtdPROYAWant to add more Company Profiles to the Report?
The latest trending report Global Facial Mask Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025 offered by DecisionDatabases.com is an informative study covering the market with detailed analysis.
The report will assist reader with better understanding and decision making.The global Facial Mask market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of 13.9% in the forecast period of 2020 to 2025 and will expected to reach USD 6634 million by 2025, from USD 3944.9 million in 2019.The Facial Mask market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.Final Report will cover the impact of COVID-19 on this industry.Browse the complete report and table of contents @ https://www.decisiondatabases.com/ip/14120-facial-mask-market-analysis-reportThe major players covered in Facial Mask are:Shanghai ChicmaxHerboristMy Beauty DiaryDR.JOU BiotechShanghai YuemuLTHE FACE SHOPCostoryYujiahuiPechoinAvonOlayEstee LauderYalgetLorealKoseSK-IIShiseidoInoherbChoiskycnCel-dermaPROYABy Type, Facial Mask market has been segmented into :MoisturizingWrinkle ResistanceWhiteningOthersBy Application, Facial Mask has been segmented into :Oil SkinNormal SkinDry SkinCombination SkinThe report offers in-depth assessment of the growth and other aspects of the Facial Mask market in important countries (regions), including:North America (United States, Canada and Mexico)Europe (Germany, France, UK, Russia and Italy)Asia-Pacific (China, Japan, Korea, India and Southeast Asia)South America (Brazil, Argentina, etc.
)Middle East & Africa (Saudi Arabia, Egypt, Nigeria and South Africa)Download Free Sample Report of Global Facial Mask Market @ https://www.decisiondatabases.com/contact/download-sample-14120The content of the study subjects, includes a total of 15 chapters:Chapter 1, to describe Facial Mask product scope, market overview, market opportunities, market driving force and market risks.Chapter 2, to profile the top manufacturers of Facial Mask, with price, sales, revenue and global market share of Facial Mask in 2018 and 2019.Chapter 3, the Facial Mask competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.Chapter 4, the Facial Mask breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2015 to 2020.Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2015 to 2020.Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2015 to 2020.Chapter 12, Facial Mask market forecast, by regions, type and application, with sales and revenue, from 2020 to 2025.Chapter 13, 14 and 15, to describe Facial Mask sales channel, distributors, customers, research findings and conclusion, appendix and data source.Purchase the complete Global Facial Mask Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-14120Other Reports by DecisionDatabases.com:Global Paper Facial Mask Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025Global Medical Protective Masks Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025Global Skin Care Masks Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.
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We provide intellectual, precise and meaningful data at a lightning speed.For more details:DecisionDatabases.comE-Mail: [email protected]: +91 9028057900Web: https://www.decisiondatabases.com/News Source - https://www.industrynewsengine.com/2020/12/14/facial-mask-market-report-till-2025-global-manufacturers-analysis/
