Influential Women Leaders in Business -2023

Influencer marketing allows influencers of a particular niche to spread your brand’s message to a broader audience.

Influencer marketing is more successful because the audience trusts them.Influencer marketing is of two types: Norton.com/setup“Social Media” where influencers spread your brand’s message on their personal social media profiles while in “Content Marketing”, either you create content for influencers or they create it themselves and participate in marketing campaigns.In this article, we will be discussing six types of influencers and how to identify them:Mega InfluencerMega influencers are famous celebrities and prominent personalities with a following of more than “one million”.

Mega influencers charge a hefty amount for one social media post.

Their one post can reach up to 10 million likes, and that is what they charge such a significant amount of money.Benefits of Mega influencer:Massive reach: Mega influencers have a massive following which is perfect if you want to spread brand awareness.Professional: Mega influencers can be reached with the help of agencies, and their specialized team deals with such kinds of endorsements.Trendsetters: Mega influencers are known as trendsetters in the industry, and getting your brand’s name associated with them can create a positive impact.Macro InfluencersMacro influencers are prominent social personalities specialized in their genre with a following of 10k to 999k.

Most of the marketers prefer macro-influencers because they have a broad and loyal audience, thanks to their dedication to one niche.Benefits of macro influencer:Target audience: Macro influencers have a loyal fan base because they are specialized in their niche.

They can be approached directly by brands.Micro-InfluencersMicro-influencers are social media personalities with a strong voice and highly engaged followers.

Finding influencers with a huge following is the next step in promoting your page and merchandise.

Finding these influencers has the advantage of allowing you to send them your products as a gift and then request a review on their page so that their followers can notice your page and buy your stuff.Click here for more info!

Only among young people, influencers are in second place when it comes to helping their decision making.

What is the importance of influencers?Influencers, thanks to their dominance on platforms and high power of engagement with the public, have become excellent ways to publicize their brand.

So, having your product or company associated with this image can yield good results.

When analyzing the partnership with metrics, it is possible to find the best opportunities and understand the behaviour of the public.

But, in order not to let that happen, you must take some factors into consideration.

It is no use asking a super cool and fun person - who publishes to young people about the world of technology - to talk about the 1943 vintage of a Cabernet Sauvignon wine that his winery is launching on the market.

The need for seamless connectivity­­—courtesy of the internet—has enabled millions of people across the world to acknowledge, leverage, and create countless possibilities.An offspring of this need, social media, although at a nascent stage, encompasses the profound potential to influence change – be it in individual behavior or even certain societal perceptions and prejudices.However, with the good, also comes the bad.

In the case of social media, as of today, the task of achieving solid privacy is almost similar to someone making you ride a bike without a helmet.Imagine this problem being aggravated twofold when you’re seeking critical healthcare-related information on the internet or social media groups focused on a certain medical condition.This problem, combined with a personal experience, is what drove Lynda Brown-Ganzert, to formulate an idea that would deliver private, personalized, health management and peer support in the palm of people’s hands.For the past 10 years, Lynda has been deeply engrossed in private social networks, particularly on mobile platforms, seeking answers to questions like What brings people together?

How do affinity groups stay connected?

What creates long-lasting relationships in these environments?

How can one leverage networks to help people show up for each other and build in social accountability?However, it wasn’t until Lynda became a patient herself and walked along the lonely road of infertility, that she comprehended the need for these types of private groups in healthcare.

She struggled to find curated information that she could trust, tools that would help her day-to-day tracking, and most importantly, other people that were facing the same problem.She wanted to find a private network, personalized to her experience, free of the misinformation and the negativity that she was finding online.

If we were talking about influencer marketing a few years ago, the only image that would come to our mind was of celebrities and established bloggers promoting something.

If your brand has not used micro-influencers' power to promote your brand yet, then you're literally living under a rock.The brands still make a lot of mistakes while hiring micro-influencers that cost them ROIs.

It has changed the graph of sales.Recent research said that more than 75% of brands find influencer marketing better than the others and also it has got better results.

Be it a micro-influencer or big influencer, they don't know whom to choose and how to go live with these influencers.As the name suggests, micro-influencers are not so famous, but they have a loyal audience, built from scratch.

Even with the less following, they get greater ROI.

If you're having a barter system with at least 10-20 micro-influencers, try to go live with them on the same day.

It’s the brand-new clothes, shoes and accessories, that we get to try on.

Lifestyle bloggers on Instagram has five essential shoe styles for the beautiful ladies who would like to look ravishing during the winter season.

Ankle length boots If you though that ankle length boots are not for the winters, then you should change your perception, because fashion bloggers influencers recommend ankle length boots to everyone.

They are cute and the best part is they go with everything.

Boots Boots are the next winter shoes that you can have for the upcoming cold season.

They are timeless and they go well with everything as well.

Chic Ceylon, can be your ultimate guide to help you follow this dreamy path of your passion, and get your instant results.

With immense competition in this era and every second person trying to get their hands on becoming a Lifestyle Influencers.