The definitive cybersecurity sales guide: seven strategies

Netrika Consulting provides information about cyber security training for employees at all levels of the organization in India as well as across the globe.

We can help your employees gain the skills they need to work safely and productively.

ISO 27001 will help reduce information security and data protection risks to your organisationISO 27001 means saving time and moneyWhy spend much more money solving a problem (e.g.

information loss for customers) especially in a crisis when it costs a fraction of that in advance to be better prepared anyway?

In addition, customers are increasingly seeking assurance of your information security management and data protection capabilities.

Your sales department will probably testify to the amount and the length of the ‘requests for information’ they regularly have to deal with as part of the sales process and how that is growing all the time.

This all adds unnecessarily to the ‘cost-of-sale’ for your organisation.

Holding ISO 27001 certification will minimise the detail you need to provide.

The financial services industry has seen a prolific rise in the use of applications in the last couple of years.

Globally millions of customers already use a wide range of mobile app services, and it is estimated that the financial application industry will grow at a rate of 30% in the coming years.In 2020 there were 26% more mobile app sessions as compared to 2019.

Using applications for different financial and banking services is a rapid and convenient way to effectively manage your monetary resources like checking balance, transferring funds, paying bills and so on.Financial apps are growing in precedence as several users using smartphones are on the rise.

Also, applications are preferred more as it provides on the go services.But the increase in the use of applications for financial purposes come with a whole new set of cyber security problems.

Security is the principal requirement for an application in the financial industry as a lot of financial resources are at stake.The application industry has still not reached its potential as there are apprehensions among customers, such as app security, data breach, etc.

A good application must primarily provide trust, security and data privacy if they want a considerable number of customers using the application.Since these applications are accessed anywhere from various devices and on numerous channels, there is a need for the financial company to build robust cyber security systems to prevent attacks and threats of any kind.

The way we work, relate to one another and to the outermost world changed the technology foundations.

The pace, breadth and depth of current breakthroughs have no historical pattern and is devastating almost every sector in every country.

Our development has always been a key driver of technological advancement to support a new smart for a hunt.

Every sales process is comprised of a series of steps.

A good sales process displays the map for the rep and shows the progression of an opportunity through the sales pipeline.

Ideally, the sales process is simple, clear, and understandable to all of the sales reps (and the marketing team!

Although, more than half of the organizations surveyed were hit by a cyberattack in the last year, a lack of visibility remains high, threat detection is problematic, false alarms cost time and money, according to a new research.

Uncomfortable truth #1: Over two-thirds of organizations were hit by a cyberattack in the last year.

More than a third are discovered on the server.

#2: IT teams lack visibility and spend lot of time spotting the attack.

Clearly 13 hours is a lot of time for a hacker to have uninterrupted access to your systems and data, and enough time to wreak significant damage, extract sensitive data, steal credentials, install Trojans, ransomware and more.

#3: IT teams can’t plug their security gaps because they don’t know what they are.

• One in five IT managers are unaware how their most significant cyber-attack entered their organizations.
• Larger organizations are more likely to know how threats got in than the smaller ones. They likely have more skilled resources and more comprehensive cybersecurity solutions than smaller companies do.

#4: Organizations lose 41 days each year investigating non-issues.

• Organizations spend, on average, four days a month investigating potential security issues, or 48 days a year.
• Only 15% turn out to be actual infections. As a result, 41 days are lost investigating non-issues.

#5: Four out of Five organizations are struggling with detection and response mostly due to a lack of security expertise.

IT Managers wish they had a stronger security team.

• 80% of all respondents
• 85% among those who have experienced cyberattack
• 71% among those who haven’t experienced once.

#6: Cyber victims learn the hard way.

More than half of organizations don’t see the value in investing in cybersecurity solutions. Most also think they don’t have digital assets that need that protection, only to realize that a cyberattack will impact all business operations, not just IT.

Organizations victimized by a cyberattack in the last year are more cautious and spend more time investigating potential incidents.

Recommendations:

Be Proactive.

• Unfortunately, 54% of organizations think cybersecurity investments are not important or not beneficial. This research finds that one cyberattack will take cybersecurity from business priority #n to priority #1.

Enhance Visibility.

• Organizations should start with an assumption that a threat will make its way through, be mindful of the limitations to their visibility into threats and their resulting inability to identify and block the gaps in their defenses.

Source: https://www.ascentinfosec.com/blog/customers-are-struggling-with-lack-of-visibility-and-threat-detection/