There are many strategies for ranking well within natural or organic search engine listings. Search Engine Optimization (SEO) does focus more on organic search results. Unfortunately, there are many digital advertising companies that will make you false promises.
This blog states 5 of the most common SEO myths with additional information, which are being used by many different Search Engine Optimisation (SEO) companies on a day-to-day basis.
Guaranteed search engine positions.
Unfortunately, many different SEO companies guarantee search engine positions that are not possible due to many different reasons. The main is an unrealistic timescale. Most people do like the comfort of knowing that they are guaranteed something and believe it shows a company's skills and expertise if they can do this. Always remember, a guarantee is one part of the sale procedure that is trying to convince you to sign a contract.
Permanent search engine positions.
Unfortunately, there is no such thing as permanent search engine positions. Positioning your company within a search engine is an ongoing procedure. Due to the constant spidering of the search engines, positions within search engines will always fluctuate.
You don’t have to change your website.
A website is always working progress because the internet is always changing. Browsers are frequently updated to support improved HTML. If you haven’t written your site using keyword phrases that users would type into the search engines, there is a strong possibility that your site will not rank very well. In addition to this, be prepared to modify content in places with the highest impact. These can include:
- HTML title
- Tags
- Headings
- Hyperlinks etc.
However, modifying content in Meta tags alone will not make your site appear more focused.
Instant link popularity.
Anyone that promises instant link popularity straight away is spamming the search engines. In all likelihood, digital advertising companies that promise this build link farms to artificially inflate link popularity. Quite often, these firms rely on expired domains on Yahoo! And open directories. Therefore quality link development takes time.
Just write content with the right keywords and your site will do fine.
Wrong!! This on its own will not allow you to rank well within the search engines, especially if you want to rank well within Google. You also need off-site Search Engine Optimisation (SEO) as well as on-site SEO. Keyword density might work on other search engines for now, but it will take a lot more than that to rank well within all search engines.
Conclusion.
So are all these myths applicable all the time? Of course not. Some digital advertising companies offer money-back guarantees. They do this as they are confident that they will get the results, not because they practice unethical techniques. Many other digital advertising companies know how desperate people are to obtain search engine visibility. Therefore if you hear any of these within a sale pitch, make sure you proceed with caution. Always read the fine print in a contract, so that you will receive the best search engine practice that will allow you to gain the long-term results your company needs.
Hannah puts light on the importance of image optimization and showcases some SEO tips to increase image-related search and social traffic When you think of search engine optimization (SEO), you probably think of using keywords within text content, but there are more ways to optimize your blog posts to boost search traffic.Optimizing images for search engines is an often overlooked method of increasing search traffic to your blog,and it only takes a few seconds to turn images that might get skipped by search engines into neon signs that your content is relevant, high quality, and useful to search audiences.In other words, don’t just rely on the most popular blog SEO tricks or commonly used blog post SEO techniques.
Instead, take your SEO efforts a step further by optimizing images, and you’ll see your search traffic and your blog grow even more!Following are five easy ways to optimize images in your blog posts.
The more tips you implement on your blog, the better.
Image File SizeSearch engine indexing and ranking algorithms typically weigh site load time as an important factor in delivering relevant results to keyword searches.
For example, Google assumes that a website that loads quickly in a user’s web browser offers a better user experience than a site that loads very slowly.
Therefore, save images that you plan to publish on your blog in the smallest size possible.It’s faster for you to just upload an image at its original size, but that 3000 pixel X 2500 pixel image not only takes up a lot of space in your hosting account but also causes your blog to load slowly in web browsers.
However, people often forget that although content is an important aspect, it shouldn’t be the only one guiding your SEO strategy.
This is why I have combined a ‘list-icle’ of sort explaining what SEO content is and how to optimize your content to complement your SEO strategies.First and foremost, SEO content writing focuses on keeping the layout, keyword composition and mode of delivery (text/info-graphic/video) in compliance with search engine algorithms.
Given below are 5 things you need to do in order to optimize your content for SEO;Ensure that your primary keyword appears in the title, whether it is a web page or a blog postThe main keyword and related keywords & phrases should be uniformly distributed throughout the pageLatent Semantic Indexing keywords or LSI keywords are related keywords or suggestive keywords for your primary keywords.
Use them in your content along with the primary keyword for better ranking opportunities.Keywords, including the LSI keywords should be used under H1, H2, and H3 (, and ) tags for better emphasis.Keywords should be used as anchor text when linking to other blog posts and web pages on your website.Along with relevancy, quality and engaging content,Local SEO friendly formatting plays a huge role in optimizing the content for search engines.
Meaningless content with random targeting and no defined niche only attracts penalties from Search Engines.Incorporate Keywords: Your content should not give the impression of carefully strategized keyword positions yet the keywords should be strategized carefully.
Study your keywords properly and keep them in your mind while writing your content, the best write-ups are those that use the keywords unintentionally helping both the search engine as well as the user.Promotion Post-publishing: Once you publish your content, ensure that you leave no stones unturned while promoting the said content.
