How to Gain Followers for Your Business on Instagram

Using Instagram to gain or buy instagram followers for business is a smart way to get your message out and delight your customers. However, there are some things you should keep in mind when growing your audience.

First, make sure you’re operating your account as a business. This will give you access to important Instagram Insights.

1. Post Regular Content

There is no one-size-fits-all answer to the question of how much content you should post on Instagram. Some online research may suggest more than one post a day, but the key is to make sure you are posting high-quality posts on a regular basis.

Keep an eye on your own analytics and Instagram Insights to see when your followers are most active on the platform. Experiment with different days and times to see what works best for you.

If you find yourself struggling to come up with new content ideas, consider using a social media management tool like Kontentino to help you stay on track with your content calendar. This allows you to easily manage and monitor all of your Instagram posts from one place.

2. Interact With Your Followers

Instagram can be a powerful business tool, but it's important to focus on quality content and engagement. It's also important to avoid seeking quick fixes like purchasing followers or engaging in questionable practices.

When your audience engages with you, it shows that they care about your brand and are invested in your success. Make sure to respond to any comments or DMs that you receive, as this is an opportunity to build trust and long-lasting relationships.

You can also engage with your audience by tagging them in posts or sharing their content. For example, if you run a fitness studio, you could tag everyone in a group photo from a recent Body Pump class to encourage them to follow your account. This will help to expand your reach and grow your business.

3. Share Your Posts on Other Social Media

As you build your Instagram following, be sure to promote your account on other social media platforms and your website. Share your posts in your newsletters, and embed them in your blog.

Consider also using your website or email newsletter to promote special offers and events you’re hosting on Instagram. This helps your current customers find you on Instagram and encourages them to follow you there.

While it’s easy to include clickable links in a blog post, it can be more difficult on Instagram. However, you can use your profile bio, stories, tagged photos, and post captions to direct people to conversion actions. Airbnb, for example, features guest photos and tags rental listings on their Instagram feed and includes links to booking and reservation tools in their bio.

4. Ask Your Followers to Follow You Back

If you consistently post great content, Instagram's algorithm will reward you by putting your posts in more feeds. However, if you want to play the long game and grow your audience organically, it takes more than just posting great photos.

Consider incorporating your business contact information in your profile name or bio, and linking to your website or email subscription page. Use Wisestamp's Instagram icon add-on for your website or business emails to automatically include your handle in all outgoing messages.

Run a contest or giveaway on your Instagram account to gain new followers and potential customers. For example, Suja juice company runs regular giveaways for their organic products on Instagram. The company asks users to follow their account, tag three of their friends and repost a photo for the chance to win.

5. Make It Easy to Follow You

When you switch to a business account, Instagram allows you to add a link to your website in your bio. This is great for businesses that are looking to drive traffic and potential customers to their site.

Instagram is a visual platform, so it’s important to post high-quality photos and videos. Make sure that your content matches your brand and target audience. You can also use a photo editing app to create more visually appealing posts.

Another way to attract followers is by running Instagram contests. Contests can be as simple as asking followers to follow you back or tag a friend. These types of contests will help you grow your following quickly. The more followers you have on Instagram, the more potential customers you will have!