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Loyalty Management Market Size Worth $20.44 Billion By 2030

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Daniel Boards
Loyalty Management Market Size Worth $20.44 Billion By 2030

Loyalty Management Market Growth & Trends

The global loyalty management market size is anticipated to reach USD 20.44 billion by 2030, registering a CAGR of 10.5% from 2022 to 2030, according to a new study conducted by Grand View Research, Inc. The enterprises are using loyalty programs aggressively as part of the marketing strategies to encourage customers to stick to the brand and prevent them from switching to another is expected to drive the growth of the market. Loyalty programs envisage rewarding customers with cashback, rewards points, gift cards, discounts, and others for their purchases. They help enterprises retain customers and subsequently play a vital role in strengthening the customer base and augmenting sales.

The growing adoption of advanced solutions that can track consumer behavior, monitor customer scores, and subsequently help in enhancing customer engagement is expected to drive the growth of the market over the forecast period. As the competition among brands intensifies, brands are aggressively pursuing various strategies, including running loyalty programs, to satisfy customers and prevent them from switching to other brands, thereby contributing to the growth. The continued introduction of various digitalized payment options to enhance consumer experience bodes well for the growth.

Cloud-based deployment of loyalty management programs is expected to gain traction over the forecast period. Cloud-based deployment helps organizations better manage their expenses and save on the costs incurred by having a dedicated IT infrastructure while ensuring agility. The cloud-based deployment also facilitates real-time tracking of customer queries, retention rates, and response rates. Storing customer data in the cloud for further analysis can help organizations build a comprehensive view of the overall customer base.

The retail & consumer goods segment dominated the market for loyalty management in 2021. Retailers and consumer goods brands often embark upon efforts to improve brand loyalty and encourage repetitive purchases. Rewarding customers with loyalty rewards in the form of gifts, discounts, certificates, and reward points mainly helps in enhancing customer relationships. Hence, retailers and consumer goods brands are aggressively adopting loyalty management software.

Retaining the existing customers while simultaneously acquiring new customers is of paramount importance for incumbents of various industries and industry verticals. Telecom operators emphasize building trust and affinity with their subscribers by enhancing value-based services. Incumbents of the IT & telecommunications industry particularly opt for loyalty management solutions to retain their customers.

North America accounted for the largest revenue share of the market in 2021. The region is home to developed economies, such as the U.S. and Canada, known for adopting the latest advanced technologies, such as AI, cloud computing, and data analytics. A strong and well-developed IT infrastructure deployed in the region also bodes well for adopting advanced loyalty management solutions. North America typically favors free shipping, cashback, and discounts as loyalty rewards. People widely use credit and debit cards in the store's highly adopted loyalty programs in this region. Customers favor monetary offerings such as free shipping, cashback, and discounts.

Request a free sample copy or view the report summary: Loyalty Management Market Report

Loyalty Management Market Report Highlights

  • The software segment dominated the market in 2021 with a revenue share of 50%
  • The cloud-based segment is expected to grow significantly over the forecast period as this type of deployment offers various benefits, such as cost-saving and agility
  • The large enterprise segment dominated the market in 2021 as large enterprises belonging to various industries and industry verticals emphasized launching loyalty programs as part of the efforts to retain customers
  • The growth of the Asia Pacific regional market can be attributed to the rapid economic development of emerging economies, such as India and China

Loyalty Management Market Segmentation

Grand View Research has segmented the global loyalty management market based on component, software, deployment, organization, industry vertical, and region:

Loyalty Management Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Software
  • Service

Loyalty Management Software Outlook (Revenue, USD Million, 2018 - 2030)

  • Channel Loyalty
  • Customer Loyalty
  • Customer Retention

Loyalty Management Deployment Outlook (Revenue, USD Million, 2018 - 2030)

  • On-Premise
  • Cloud

Loyalty Management Organization Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Small & Medium Enterprise
  • Large Enterprise

Loyalty Management Industry Vertical Outlook (Revenue, USD Million, 2018 - 2030)

  • Transportation
  • IT & Telecommunication
  • BFSI
  • Media & Entertainment
  • Retail & Consumer Goods
  • Hospitality
  • Others

Loyalty Management Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
  • U.S.
  • Canada
  • Europe
  • U.K.
  • Germany
  • Asia Pacific
  • China
  • Japan
  • India
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa

List of Key Players in the Loyalty Management Market

  • AIMIA
  • BREIRLEY+PARTNERS
  • Comarch
  • Fivestars
  • ICF Next
  • Lacek Group
  • Oracle Corporation
  • SAP SE


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2020-12-03
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MarketsandMarkets forecasts the global loyalty management market size to grow from USD 7.6 billion in 2020 to USD 15.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.3% during 2020 –2025.

The significant growth in smartphone technology and its increasing usage across the globe are expected to drive the market.Request For Customization @ https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=172873907Loyalty programs are designed for providing an interactive environment between a business organization, its customers, employees, and channel partners (distributors, resellers, among others).

Loyalty management is one of the key application areas across verticals, such as automotive, retail, banking and financial services, healthcare, and telecommunication.In the loyalty management market, the key and emerging market players include Aimia (Canada), Annex cloud (US), Apex Loyalty (US), Apptivo (US), Bond Brand Loyalty (Canada), Brierley+Partners (US), Capillary (Singapore), Comarch (Poland), Epsilon (US), FiveStars (US), Hashtag Loyalty (India), ICF Next (US), Kangaroo (Canada), Kobie Marketing (Russia), Loyalty Gator (Canada), LoyaltyLion (England), Maritz Motivation (US), Merkle (US), Oracle (US), Smile.io (Canada), SpotOn (US), TIBCO (US), Yotpo (US), SailPlay (US), Lacek (US), and Paystone (UK) These players have adopted various strategies to grow in the global loyalty management market.Owing to the increasing awareness of the benefits of cloud-based solutions, the cloud segment for loyalty management is expected to grow significantly.

Solution providers are focusing on the development of robust cloud-based solutions for their clients, as various organizations have migrated to either a private or a public cloud.

As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).Request a Sample Report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=172873907B2C operators undertake business directly with consumers that are end users of its products or services.

In the B2C segment, the decisions are often made emotionally and based on how a product or brand makes a person feel.

Loyalty Management Market 2020 to Expand at a CAGR of 23.6% by 2027
2021-06-09
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Loyalty management market is expected to grow at a CAGR of 23.6% in the forecast period of 2020 to 2027.

Rewards are being designed for the customers for past purchase and also provide incentives to them with an objective to influence them to make a purchase in future.

Reward programs focuses more on providing strong value to the customers followed by improved customer penetration, retention and cross selling.Due to the increasing focus on management of customer experience, proliferation of technologies related to mobile and rising use of digital cards Technological advancement in mobile technology acts as an opportunity.

Stringent government regulations and complexities in data synchronization are the factors restraining the loyalty management market.

A data security and privacy issue is one of the challenges faced by the market.Get Free Sample Copy of Report Here: @ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-loyalty-management-marketKey Market Competitors: Loyalty Management MarketThe major players covered in the loyalty management market report are Oracle, SAP SE, IBM Corporation, AIMIA Inc., Comarch SA., Bond Brand Loyalty Inc., Brierley+Partners, Epsilon, ICF Inc., Kobie Marketing, Inc, TIBCO Software Inc., Bond Brand Loyalty, MicroStrategy, Inc.,  Apex Loyalty, FiveStars, Sailplay, The Lacek Group, Paystone, Capillary, Annex Cloud among other domestic and global players.Market Segmentation: Loyalty Management MarketOn the basis of component, loyalty management market is segmented into solutions and services.

Services are sub-segmented into professional and managed services.

A loyalty campaign management software is a proven trick to entice customers
2022-03-08
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To make this process more impactful, loyalty management software is designed. What is customer loyalty campaign management? Flexible scenario-based campaign definitions are available in campaign management software systems. With the loyalty campaign management system, you can manage points, discounts, installments, coupons, and gift campaigns with rapid earning and redemption. Key Benefits of using Loyalty program Management softwareSales boosterIncrease web/app trafficCost-effectiveTrending marketing toolEnhance brand imageThe proven methods for managing successful Loyalty Program Management software1.
A Comparison Guide on Referral and Loyalty Program
2023-02-14
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Marketing tactics that reward your customers and aid in boosting sales and client retention include loyalty and referral programmes. How does referral and loyalty management software operate? What benefits does loyalty management software offer? Whether you choose to use referral programmes, loyalty programmes, or both, you open the door to building enduring client relationships that expand your company. To make the most of it, make sure to connect with the best loyalty management customers solution provider.
Loyalty Management software
2021-09-13
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Group FiO offers Loyalty Management System Software (LMP) is a component of Group FiO’s iCRM, is a platform that intelligently manages your customer loyalty program including customer purchases and returns, points, rewards, and levels.

What sets Group FiO’s LMP apart from other loyalty platform providers is its intelligence and closed-loop integration with Customer Data Platform, Customer Engagement Platform, and Customer Service Platform, allowing for smarter rewards and promotions delivered through the right channels at the right times.

Simply having a loyalty program is no longer enough.To build your base of returning customers along with their basket size and propensity for repeat business, it is essential that your loyalty platform is intelligent and integrated.

Once that is achieved, all your basic processes can be automated which will innovate the way you interact with your loyal customers.Contact us:Call : +1 8003469549Mail: [email protected] us: https://www.groupfio.com/loyalty-management-system/