Electric blankets have become increasingly popular in regions with long winters and bitterly cold temperatures due to their affordability and effective heating capabilities. The market for electric blankets is expected to witness significant growth, driven by the increasing investment in developing sophisticated types of blankets, such as battery-driven, durable, lightweight, and water-resistant variants. Manufacturers are also focusing on developing microfiber fleece options that provide better insulation and warmth retention. In this article, we explore the various factors contributing to the growth of the electric blanket market and the impact of COVID-19 on the industry.
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Growing Investment in Advanced Electric Blanket Technologies
Manufacturers are continuously innovating to offer better electric blankets to consumers. Some of the advancements include battery-driven blankets, durable and lightweight designs, and water-resistant materials. Additionally, microfiber fleece variants are gaining popularity due to their natural insulation properties and better warmth retention. Brands like Medisana HDW, Imetec, Klarstein, Dr. Watson, and XLand are producing machine-washable blankets and microfiber fleece variants with multiple heat settings, providing consumers with greater control over their comfort.
Rising Interest in Under Blankets
Among the different types of electric blankets available, under blankets are witnessing increased demand. These heating pads are placed beneath the bottom sheet and over the mattress to provide heat from below. The growing consumer preference for cozy and premium bedding products, coupled with global urbanization, is driving the demand for under blankets in the market.
Adoption in Terrible Winter Environments
Electric blankets are gaining traction in regions with extremely cold winters and rising demand for heated goods. The world's elderly population, especially in Europe, Australia, and Oceania, is sensitive to weather changes, making electric blankets an essential item for comfort and health. The hospitality and tourism industries also contribute to increased sales of electric blankets, with hotels and homestays in polar regions offering cozy guest services to attract customers.
Electric Blanket Market Revenue Growth Limitations
The electric blanket market faces certain limitations, including seasonality and potential risks associated with its usage. The market is highly seasonal, with most sales occurring during the winter months. Moreover, improper use of electric blankets, especially during pregnancy, can pose risks. Pregnant women are advised against using electric blankets to avoid potential injuries to the fetus due to increased core body temperature.
Specialty Stores Category Dominance
Specialty stores, along with retail and department stores, are essential in expanding the market for electric blankets. Physical product presentations and the ability to examine product attributes contribute to their popularity. Online platforms are also gaining prominence, attracting tech-savvy consumers and expanding the customer base for electric blankets.
Residential Category Leads Market Growth
The residential category holds the largest market share, fueled by rising disposable income and increasing homeownership in emerging countries. Improved lifestyles and the introduction of practical consumer technology products are driving the usage of electric blankets, especially in countries like China. Additionally, consumers with ailments like fibromyalgia, arthritis, painful menstruation, and muscular aches are increasingly opting for electric blankets.
North America Dominates Electric Blanket Market
North America, particularly the U.S., accounts for the largest revenue share in the electric blanket market. The region's harsh winters and rising disposable income contribute to the demand for affordable and effective heating solutions. Electric blankets offer an energy-efficient alternative to room heaters and are favored for their comfort and pain-relief properties.
Asia Pacific Market Growth
The Asia Pacific region, led by China, is experiencing steady revenue growth in the electric blanket market. China dominates the market due to the availability and affordability of electric blankets in department stores and yard sales. With a significant elderly population, the country's emphasis on elderly care is further driving the demand for electric blankets.
Global Electric Blanket Market: Competitive Landscape
Several players are competing in the electric blanket market, offering various product innovations. Companies like Jarden Corporation, Shanghai Shenda Co. Ltd., Beurer GmbH, Morphy Richards Ltd., and Biddeford Blankets, LLC, are some of the prominent players in this industry. Brands like Xiaomi and Bedsure have introduced voice-activated smart electric blankets and Sherpa fleece low-voltage heated blankets, respectively.
Conclusion
The electric blanket market is poised for substantial growth, driven by innovations in technology and materials. The rising demand for under blankets, especially in urban areas, and the adoption of electric blankets in cold regions contribute to market expansion. Despite seasonal limitations, the market's residential and commercial segments offer promising opportunities for manufacturers. North America and the Asia Pacific dominate the market, and competition among key players is fostering product advancements and offerings.
Research Report Insights (RRI)delivers key insights on the global Electric Blanketmarket in its upcomingoutlook titled, “Electric Blanket Market by 2025”. In terms of value, the global electric blanketmarket is projected to register a healthy CAGR of 7.1% during the forecast period due to various factors,regarding which RRI offers vital insights in detail.
Nowadays, consumers are spending a lot to keep their houses warm as well as properly insulated during the winters. There are various ways through which people can do that. However, today, a new type of blanket is dominating the market - electric blanket. These blanket can be warmed before use. Electric blanket are getting attention among consumers, owing to their various benefits, such as allowing consumers to access multiple features and delivering maximum comfort. Therefore, owing to increasing consumer awareness, coupled with the advantages associated with the product, the North American electric blanket market is expected to grow in the near future.
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When the warmness generated by a home heating system is not enough, an electric blanket helps in keeping the user warm and cozy, along with minimizing the overall home heating cost. Though electric blanket consume small amounts of energy as compared to a furnace, these devices can still increase the monthly electric bill. However, if the user operate the electric blanket at less than the maximum temperature setting, it may save overall heating costs.
A warm, cozy electric blanket is attractive to many people all through the winter months. Electric blanket usually save money related to turning up the heat when the temperature decreases, but they also present some dangers. Like any electric appliance, electric blanket can present fires hazard in the house that can damage property and threaten lives. This can be a hindrance to the electric blanket market.
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Quality has taken on a new level of industrial standing for manufacturers. Brand image is lost by offering low quality products to end users. Thus, the safely of electrical equipment has been protected by various stringent government quality standards at regionals levels, i.e. Community legislation (Directive 73/23/EEC), concerning the safety of electric heated blanket, and similar flexible heating appliances for commercial as well as household use.
UL (Underwriters Laboratories) is a safety certification organization that has been testing products and writing quality standards for over 100 years. UL develops a comprehensive set of electric blanket safety standards for the US market. All brands must issue safety recommendations with their products in compliance with UL standards. Additionally, one should not buy an electric blanket that does not show a UL (Underwriters Laboratories) or ETL mark on it.
This report covers trendsdriving each segment and offers analysis and insights of the potential of the electric blanketmarket in specific regions. Asia Pacificis expected to register high growth rates between 2017 and 2025. North America is expected to remain the largest market through 2025, followed by Europe. North America region accounted for 39.5% value market share in 2016 and is expected to account for 39.4%market share by 2025. In terms of volume, Asia Pacificis expected to register significant CAGR during the forecast period.
Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the electric blanketspace. Electric blanketkey players include Jarden Corporation, Shanghai Shenda Co. Ltd., Beurer GmbH, Morphy Richards Ltd., Biddeford Blanket, LLC, Snugnights UK LLP, Slumberdown Company, PIFCO, Shavel Associates Inc., Silentnight Group Ltd., CDB Goldair Australia Pty LTD, Glen Dimplex Group, MAXSA Innovations, E&E Co. Ltd. and Shijiazhuang Mengjie Industry Co. Ltd.
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