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Ecommerce Platform Market Segmentation, Application, Technology, Leading Players

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jony toal
Ecommerce Platform Market Segmentation, Application, Technology, Leading Players

The eCommerce platform market size is projected to grow from USD 7.1 billion in 2023 to USD 13.5 billion by 2028, at a CAGR of 13.8% during the forecast period. An increasing online consumer base with the growing adoption of smartphones will fuel the demand for eCommerce platforms. The growing global trend of consumers turning to online shopping has generated a significant need for eCommerce platforms. With the increasing popularity of digital shopping, businesses seek strong and reliable platforms to create and efficiently manage their online stores.


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The usage of eCommerce systems will rise in response to the growing demand to improve worldwide visibility. Without being constrained by the limitations of traditional store locations, e-commerce platforms enable businesses to engage with a large and diverse global audience. Through the expansion of their customer base and exploration of unexplored markets, firms are free to operate anywhere in the world. SMEs have begun to make use of eCommerce's potential and recognize that its adoption could hasten the expansion of their business in both home and foreign markets.


By offering, the service segment is expected to grow with the highest CAGR during the forecast period


Services play an important role in implementing, deploying, and integrating eCommerce solutions. Services are crucial for the effective functioning of any software. The services segment comprises integration and deployment, support and maintenance, and training and consulting services related to the eCommerce platform. As the eCommerce platform market grows, the service demand is also expected to increase. Hence, the service providers deliver dedicated services by understanding customers’ demands and needs. Furthermore, services are sometimes provided by channel partners who strengthen the geographical reach of online sellers.


By eCommerce Model, the B2B segment is expected to grow with the highest CAGR during the forecast period


B2B eCommerce defines the exchange of goods and services between companies via an online platform. Operators undertake business between companies and are not related directly to end users or consumers. The credit for the booming Indian B2B eCommerce marketplace goes to new enterprises that paved a new path for growth. Having access to finance and capital investment, the B2B firms got fueled with a new and broad spectrum of opportunities. The unprecedented growth of the B2B marketplace can be given a hand-down to several start-ups that fueled B2B commerce by providing an online marketplace on their websites.


Asia Pacific is expected to have the highest growth rate during the forecast period


Asia Pacific exhibits a notable propensity for technology adoption and is poised to achieve the highest growth rate in the eCommerce platform market in the coming years. Boasting a substantial share of the global population, this region is poised to be significantly influenced by major technological shifts. It encompasses robust economies such as China, Japan, India, and South Korea, contributing to the surging demand for IoT, analytics, cloud computing, AR, VR, and software, particularly in the commercial sector. The market’s growth is driven by the increasing adoption of eCommerce in the region, the growing middle class, and the rising penetration of smartphones.


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Market Players


The major players in the eCommerce platform market are Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), WooCommerce (US), SAP (Germany), Salesforce (US), StoreHippo (India), Trade Me (New Zealand), Ecwid (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), FastSpring (US), Shopware (Germany), VTEX (UK), Nuvemshop (Brazil), Tray.io (US). To increase their market share in the eCommerce platform industry, these competitors have used a variety of growth methods, including partnerships, agreements, collaborations, new product releases, product enhancements, and acquisitions.


Shopify is one of the leading providers of a cloud-based, multichannel commerce platform designed for enterprises to products online and offline. In April 2023, Shopify is enhancing its range of fintech solutions by introducing Shopify Bill Pay. This tool enables merchants to handle and pay directly to vendors within the Shopify admin dashboard without subscription fees. By partnering with Melio, Shopify Bill Pay allows merchants to save approximately 16 hours per month on business bill payments. Additionally, this solution is twice as fast as other B2B expense solutions available. With Shopify Bill Pay, the company continues to expand its suite of integrated financial solutions, providing merchants with a comprehensive set of required financial tools for efficiently managing and growing their businesses and optimizing their financial resources.


Wix Headless is a platform that allows developers to create websites and applications that are decoupled from the presentation layer. This means that the content and data of the website are stored separately from how it is presented to users. This gives developers more flexibility and control over the look and feel of their websites, while still leveraging Wix's powerful backend services. Wix Portfolio enables users to enhance their online presence and create a free portfolio website, with more than 900 customized templates.


About MarketsandMarkets™


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The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.


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