Body lotions are low viscosity liquids, which keep the skin moisturized or hydrated. One uses body lotions for protective, medical, or cosmetic purpose. The busy lifestyle and environmental factors impact the health of the skin in a way that it is not able to grasp the moisture. While a body lotion helps to keep the skin hydrated and elastic by encouraging cell turnover and preserving moisture. Various skincare factors have led to increase in demand for body lotions. The global body lotion market is experiencing considerable growth owing to the increase in awareness of skin hygiene among the customers. These lotions can be used for oily, dry, and normal skin.
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COVID-19 ScenarioAnalysis:
- Aftermath of the Novel Corona Virus has drastically reshaped trends of various industries and will have a similar impact on the body lotion market as well.
- High consumer demand for different cosmetics can be replaced by personal hygiene and skin-care products like body lotions.
- Demand for such products is experiencing an increase with an expectation for safety from the perspective of health as well as the environment.
- With the impact of COVID-19, manufacturers can think of introducing anti-bacterial and body lotions in the market to increase their customer base.
- Beauty from home is a new trend that's prevailing among the consumers. They are continuously seeking for online beauty tips fitting back at their homes. The body lotion companies can tap this opportunity by offering these tips online.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
When it comes to beauty consciousness, youngsters spend more than the elderly on cosmetics. These millennials constitute over three-fourth of the global population. Hence, their shopping habits and preferences are the major factors that drive the growth of the body lotion market.
There are certain ingredients used in the production of body lotions that have been restrained by the government agencies. The ingredients prohibited to use in body lotions are chloroform, mercury compounds, methylene chloride, chlorofluorocarbon propellants, and vinyl chloride. Strict regulations have been laid on the use of these ingredients because they are toxic and can cause skin diseases.
Most of the manufacturers of the body lotion industry are from the U.S. and Europe. The improvement in labor, advertisement, and transport cost can play a significant role in promoting the cost of body lotions. But the competition is very high as companies are continuously adding new capacities and aiming to achieve cost and quality leadership, thereby improving profitability. Enhancing the technology, and bringing in innovations can save the body lotion market from competitive threats.
The demand for multi-benefit body lotions that include anti-aging formula, protection from UV rays, gives slowing skin is persistently increasing. And hence, it can be seen as a great opportunity for further expansion and growth.
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Key Benefits of the Report:
- This study presents the analytical depiction of the global body lotion industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global body lotion market share.
- The current market is quantitatively analyzed to highlight the global body lotion market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global body lotion market analysis based on competitive intensity and how the competition will take shape in coming years.
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Questions Answered in the Body Lotion Market Research Report:
- What are the leading market players active in the body lotion market?
- What the current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
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