The Guarana Market is estimated to be valued at US$ 5,062.1 Mn in 2022 and is expected to exhibit a CAGR of 7.1% over the forecast period of 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Guarana, a plant native to the Amazon basin, is widely used for its high caffeine content and natural energy-boosting properties. It is a popular ingredient in various food and beverage products, including energy drinks, dietary supplements, and functional beverages. Guarana is known for its potential health benefits, such as improving cognitive function, enhancing athletic performance, and promoting weight loss. The rising consumer awareness regarding the health benefits of natural ingredients and the growing demand for functional beverages are expected to drive the market growth.
Market Dynamics:
The global Guarana market is driven by two main factors. Firstly, the increasing demand for natural energy boosters among consumers is fueling the market growth. As consumers are becoming more health-conscious and seeking natural alternatives to traditional energy drinks, demand for Guarana-infused products is on the rise. Secondly, the rising popularity of functional beverages, which are fortified with Guarana for added energy and health benefits, is driving the market growth. Manufacturers are innovating and launching new Guarana-based products to cater to the growing demand from health-conscious consumers. These factors are expected to propel the market growth over the forecast period.
SWOT Analysis:
Strength:
- Guarana has a high caffeine content, making it a popular natural stimulant and energy booster.
- Increasing consumer awareness and demand for natural and healthy beverages and supplements support the growth of the guarana market.
- Guarana is a versatile ingredient and can be used in various products such as energy drinks, dietary supplements, and functional foods.
Weakness:
- Limited awareness and availability of guarana-based products in certain regions may hinder market growth.
- Guarana is primarily grown in Brazil, which makes it susceptible to supply chain disruptions and price fluctuations due to factors like weather conditions.
Opportunity:
- The rising trend of clean label and natural products offers a significant opportunity for the guarana market to expand its consumer base.
- Growing interest in functional foods and beverages, particularly among health-conscious consumers, opens up new avenues for guarana-based products.
Threats:
- Intense competition from other caffeinated products like coffee, tea, and energy drinks can pose a threat to the guarana market.
- Stringent regulations and quality standards imposed by regulatory authorities may impact the production and distribution of guarana products.
Key Takeaways:
The global guarana market is expected to witness high growth, exhibiting a CAGR of 7.1% over the forecast period. This growth can be attributed to increasing consumer demand for natural and healthy beverages and supplements, with guarana serving as a popular natural stimulant and energy booster.
In terms of regional analysis, Brazil is the fastest-growing and dominating region in the guarana market. Being the primary source of guarana production, Brazil benefits from its favorable climate conditions and extensive cultivation of the guarana plant. The region also has a long-standing traditional use of guarana, which further drives market growth.
Key players operating in the guarana market include Vitaspice Brasil Ltda, Prover Brasil for Export Ltda, Herboflora Produtos Naturais Ltda, Ambev, Duas Rodas Industrial Ltd, A R De Sousa Ribeiro & Cia Ltd, Natural Amazon Herbs Producao De Extratos Ltda, Iris Trade Inc., The Green Labs LLC, and Nutra Green Biotechnology Co., Ltd. These players contribute to the market by offering a diverse range of guarana-based products and investing in research and development to meet evolving consumer preferences.
Read More:
Guarana is the dry paste made from crushed seeds of P. cupana or P. sorbilis – a woody perennial shrub native to Brazil and other regions of the Amazon.
These seeds are collected and dry-roasted over fire.
The kernels are ground to a paste with cassava and molded into cylindrical sticks, which are then sun-dried.
This product offers several health benefits such as stimulant, weight loss promotion, relieve chronic diarrhea & treat constipation and anti-cancer properties.
View complete Guarana Market with Table of Content @ https://www.strategymrc.com/report/guarana-market/toc On the basis of geography, Europe region is likely to have lucrative growth during the forecast period, owing to strong domestic demand.
Request a Sample of Guarana Market research @ https://www.strategymrc.com/report/guarana-market/request-sample Some of the key players in Guarana Market include Glanbia plc, The Green Labs LLC, Iris Trade Inc., Nutra Green Biotechnology Co., Ltd, Duas Rodas Industrial Ltda, Natural Amazon Herbs Producao De Extratos Ltda., AmBev SA, Herboflora Produtos Naturais Ltda, Vitaspice Brasil Ltda, Prover Brasil, A R De Sousa Ribeiro & Cia Ltda, and Hain Celestial.
It includes the size, share, growth, trends, key players, segments and regional analysis in detail during the study year 2020-2027.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the guarana market include AR De Sousa Ribeiro, Natural Amazon Herbs Producao De Extratos Ltd., Herboflora, Iris Trade Inc., The Green Labs LLC, AmBev, Duas Rodas Industrial Ltda, Nutra Green Biotechnology Co., Ltd., Vitaspice, Prover Brasil.
This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Guarana Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/guarana-market/download-sample Market DynamicsThe growing demand for guarana from the food & beverage and pharmaceutical industry drives the growth of the market.
The beverage industry uses 70 % of guarana produced in soft and energy drinks.
In comparison, the other 30% becomes guarana powder for direct consumption in capsules or dilution in water, or it serves as a raw material for the pharmaceutical and cosmetics industries.
It is valued mainly for its stimulant property because of its high content of caffeine, which can be up to 6% in the seeds.
