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Communication Platform As A Service Is The Fastest Growing Segment Fueling The Growth Of Asia Pacific Communication Platform As A Service Market

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Ashish Thapa
Communication Platform As A Service Is The Fastest Growing Segment Fueling The Growth Of Asia Pacific Communication Platform As A Service Market

Market Overview:

Communication Platform as a Service (CPaaS) provides essential communication services and APIs that power contextual and personalized digital experiences at scale. CPaaS allows developers to embed voice, messaging, video, and mobile engagement capabilities like authentication into applications without requiring them to stand up and manage their own infrastructure.

Market key trends:

One of the key trends in the Asia Pacific Communication Platform As A Service Market is the increase in adoption of omnichannel communication. Businesses are adopting unified communication platforms to provide seamless customer experience across various touchpoints. Omnichannel communication allows businesses to engage with customers in a personalized way through different channels like voice calls, video calls, SMS, messaging apps and social media channels. This helps businesses to increase customer retention and loyalty. Other driving factors include increasing mobile workforce, need for flexible communication platforms and growing BYOD trend among businesses.

The global Asia Pacific Communication Platform As A Service Market is estimated to be valued at US$ 2136.93 Mn in 2023 and is expected to exhibit a CAGR of 45.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Segment Analysis

The Asia Pacific communication platform as a service (CPaaS) market is dominated by the messaging sub segment which holds a market share of over 35%. This sub segment is dominating due to high adoption of chatbots, SMS notifications and transactional messaging for various purposes across industries such as BFSI, IT & telecom, retail and e-commerce, travel and hospitality, healthcare etc.

Key Takeaways

The global Asia Pacific communication platform as a service (CPaaS) market is expected to witness high growth, exhibiting a CAGR of 45% over the forecast period, due to increasing demand for omnichannel customer engagement solutions.

Regional analysis

India is projected to grow at the fastest rate in the Asia Pacific CPaaS market due to rising trend of digitalization across sectors and growing penetration of smartphones. China currently dominates the regional market owing to increasing investments by technology companies and deployment of advanced communication technologies.

Key players

Key players operating in the Asia Pacific communication platform as a service (CPaaS) market are Voxbone, GENBAND, RingCentral Connect Platform, Brightlink CPaaS Platform, MessageBird, Exotel, Karix Mobile Pvt. Ltd, CALLHIPPO, VCLOUDX PTE LTD, Plivo Inc., Xoxzo Inc., Nippon, BroadSoft Japan KK, NTT Communications Corporation, Telesmart, TWILIO INC., Infobip ltd, Alcatel-Lucent S.A, Amazon Connect, and Ribbon Communications Operating Company, Inc.


Read More: https://www.dailyprbulletin.com/ai-to-enhance-communication-routes-boosts-asia-pacific-cpaas-market-size-share-analysis/

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