Pay-per-click (PPC) and Search Engine Optimization (SEO) are two important pillars of digital marketing. These help to increase organic traffic on your website and generate revenue. However, when they are used in conjunction with each other they can lead to even more productivity and reach your target audience more effectively. So, read along to explore the ways in which the use of PPC and SEO for business can optimize your business productivity. They are significant as it does not matter if your content or product is high quality or if your website is aesthetically beautiful if the website is not generating traffic your business will not scale to its full potential
3 Ways in Which SEO Helps Your Business Grow
Increase Organic Traffic on the Website
Organic traffic is defined by the viewers who find your website through a search engine. To properly guide this traffic, your website should be effectively optimized. SEO helps to do this by placing the right keywords, at the right place and at the right time. This helps the web crawlers to land your site while examining the best possible results for the used keywords. This can bring your prospects closer to buying your product or service and add more people to your buying cycle.
Generates Leads Cost- Effectively
SEO is one of the most cost-effective ways to grow your online presence, as opposed to cold-calling and sending unsolicited emails or advertisements. SEO allows you to reach people who are looking for products or services similar to the ones offered by you. Thus, these leads are primed and ready to commit. SEO further helps you get on the radar of complementary businesses that aren’t directly competing with you but may have an audience that complements yours. This means you can have more relevant businesses get in touch with you and actually give you referrals.
Local SEO Brings Higher Conversion from the Traffic
This is attributed to the fact that more and more people are using their mobile devices to search for businesses like yours on a local level. This makes local search an integral part of your business’s online marketing. This will help you optimize your business for a specific geographic location making it easy for people nearby to find your business and ultimately increase the chances of making a sale.
3 Reasons that Make PPC Important for Your Business Expansion
PPC is Targeted and Focused
PPC advertising targets customers based on location, keywords, behaviors, interests, and more. This allows the business to pinpoint the target audience and organize them for more customized marketing.
PPC is Easy to Scale
As the name suggests, you only pay for PPC advertising when someone clicks on your ad. It is advisable to alter your campaign settings to create a daily budget, as well as a cost-per-click (CPC) budget, so you ensure to keep up with your budget setting.
PPC Generates Faster Results
When skeptical about choosing between SEO and PPC the latter is recommended. This is due to the fact PPC is fast and drives immediate results. On the contrary, SEO can take several months to get a hold. PPC ads are up and running and generating activity once they are activated, with clicks and results appearing shortly thereafter.
Ways in Which PPC can be Merged with SEO for Business Expansion
Maximizing SERP Coverage
SERPs (Search Engine Results Pages) are a combination of paid ads and organic results. Thus, SERPs can be maximized by optimizing the website and its content, creating content with relevant keywords, building backlinks from relevant websites, and using structured data. When you optimize for both strategies, your website can rank in the first position for both organic and paid listings. Thus, these used together give two opportunities to click on your site before they even consider an alternative site.
Bring Visitors Back to Your Website
Remarketing ads offer an inexpensive and effective way to bring visitors back to your website. As the service targets only past visitors, remarketing ads work best when used in integration with other digital marketing tactics, including SEO. As your website’s search rankings increase, it will generate more organic traffic. Each user who discovers and visits your website by clicking an organic listing will be added to your remarketing list. You can then target these past visitors with highly relevant remarketing ads.
Enable Site Link Extension in PPC Ads
This feature allows you to include multiple links in your PPC ads. Standard PPC ads only support a single link. With site link extensions, you can include up to seven links which will make your PPC ads more visible encouraging users to click them. You can also use site links to drive traffic to lesser-known subpages on your website that would otherwise go unnoticed by visitors.
Book an SEO and PPC Service Provider Now
So, if you have spent bucks on your website development and are concerned about its visibility, outsource your SEO and PPC responsibilities to one of the best digital marketing agencies i.e. OMR Digital. They have a professional and competent SEO team that would help you increase organic traffic on your website. So, do not wait to increase your website and ads traffic and book the services of OMR Digital Now.
Author’s Bio
This blog is authored by the efficient content writers of OMR Digital. It is one of the best digital marketing agencies that embodies a cluster of services including SEO Services, Social Media Marketing Services, Web Development Services, and Mobile App Development Services. It also substitutes as a Google ads agency and has a highly competent team of PPC marketing experts. We are proud service providers to clients around the globe. So, if you are also looking for any digital marketing services do not delay any further and contact OMR Digital now.
While most people focus on keeping search engines happy, they forget that their main aim should be providing a near-perfect experience to their users.
An audit helps you identify your site’s strengths and weaknesses, so you will be able to play to your strengths while making strategic improvements to the weaker areas of your SEO.An SEO website audit involves analyzing:Your website structureInformation architectureExisting content The audit itself won’t improve SEO, but it’s the first step to effectively and efficiently boost your SEO efforts.
You may not have access to the tools you need or the experience in-house to run an audit and interpret the results.
People who land on your site shouldn’t have to click around to find what they’re looking for.Fix Duplicate Content Google penalizes sites with duplicate content, which can negatively impact your SEO efforts.
It’s essential to regularly check your website for duplicate site content and fix these issues before it lowers your SERP rankings.
Some of the most common duplicate content issues include multiple versions of content on the same page or portions of your content that are too similar to other site pages.No matter the issue, you need to locate and fix this content to ensure that it does not penalize your page or site.
