The global oat milk market has witnessed
remarkable growth in recent years, driven by changing consumer preferences,
increasing awareness of health and sustainability, and a rising demand for
plant-based alternatives to traditional dairy products. This blog provides an
overview of the oat milk market, including regional analysis, industry news,
key players, market scope, drivers and restraints, and market trends.
Market Overview
Oat milk, a dairy-free alternative made
from oats, water, and sometimes additional ingredients like vitamins and
minerals, has become a favorite among health-conscious consumers and those with
dietary restrictions. Its creamy texture and mild flavor have made it a
versatile choice for various culinary applications, such as coffee, baking, and
smoothies.
The oat
milk market overview has experienced remarkable growth in recent years,
driven by increasing consumer demand for dairy-free and sustainable
alternatives.
Regional Analysis
The oat milk market has experienced robust
growth across the globe, with key regions contributing to its expansion. Here's
a brief regional analysis:
North America: The United States and Canada have witnessed significant growth in
oat milk consumption. The increasing popularity of vegan diets, lactose
intolerance, and environmental concerns are driving this trend.
Europe: Oat milk has a strong presence in European markets, particularly
in Nordic countries like Sweden and Finland. The region's emphasis on
sustainability and health-consciousness aligns well with oat milk consumption.
Asia-Pacific: Asia-Pacific is an emerging market for oat milk, with countries
like China and India showing rapid adoption due to a growing health-conscious
middle class and concerns about traditional dairy product safety.
Latin America: Oat milk is gradually gaining traction in countries like Brazil
and Mexico, driven by the increasing popularity of plant-based diets and
lactose intolerance awareness.
Industry News
Recent industry news highlights the oat
milk market's dynamic nature:
Acquisitions and
Collaborations: Major food companies have entered
the oat milk market through acquisitions and collaborations. For instance,
PepsiCo acquired Oatly in 2021, showcasing the industry's growth potential.
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New Product Launches: Various brands have introduced innovative oat milk products,
including flavored and fortified options, to cater to diverse consumer preferences
and dietary needs.
Sustainability Initiatives: Oat milk brands have prioritized sustainability, focusing on
environmentally friendly packaging and sourcing practices, further appealing to
eco-conscious consumers.
Key Players
Several key players dominate the oat milk
market, including:
Oatly AB: A Swedish company that played a significant role in popularizing
oat milk globally.
Califia Farms: Known for its wide range of plant-based milk alternatives,
including oat milk.
Pacific Foods: Offers organic oat milk products with a strong focus on
sustainability.
Ripple Foods: Known for its innovative pea protein-based milk products but has
also ventured into oat milk.
Danone: Known for its Silk brand, which includes oat milk products.
Market Scope
The oat milk market's scope continues to
expand as consumers increasingly seek dairy alternatives. Key factors
contributing to its growth include:
Health Consciousness: Consumers are looking for nutritious and low-fat milk
alternatives, and oat milk fits the bill.
Vegan and Dairy-Free Trend: As more people adopt vegan and dairy-free diets, the demand for
oat milk continues to rise.
Sustainability: Oat milk's smaller carbon footprint and environmentally friendly
production processes resonate with eco-conscious consumers.
Drivers and Restraints
Drivers:
Health Benefits: Oat milk is often considered a healthier alternative to dairy
milk, as it is naturally cholesterol-free and can be fortified with essential
vitamins and minerals.
Allergen-Friendly: Oat milk is naturally lactose-free, making it a suitable option
for individuals with lactose intolerance or milk allergies.
Sustainability: The oat milk industry's commitment to sustainability appeals to
consumers concerned about the environment.
Restraints:
Production Challenges: Meeting the growing demand for oats can be a challenge, leading to
potential supply chain issues.
Competition: The oat milk market is becoming increasingly competitive, with
numerous players entering the market, which can make it challenging for new
brands to establish themselves.
Market Trends
Here are some of the current oat
milk market trends:
Flavor Variations: Brands are introducing flavored oat milk options, including
vanilla, chocolate, and more, to cater to diverse taste preferences.
Functional Ingredients: Oat milk products are now being fortified with functional
ingredients like probiotics, omega-3 fatty acids, and vitamins.
Sustainability Focus: Brands are emphasizing sustainable practices, from responsible
sourcing of oats to eco-friendly packaging.
Barista-Grade Oat Milk: Oat milk designed for use in coffee shops and at home for
barista-style beverages has gained popularity.
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Market ForecastGlobal Oat Milk Market size is projected to be valued at USD 2.2 Billion till 2026 with a CAGR of 6.2% between 2020 and 2026.
The demand for oat milk is increasing with rising awareness regarding its various health benefits.
The dairy-alternative industry has registered tremendous growth in the past few years, and the same trend is expected in the case of the oat milk market.
Increasing health consciousness and awareness about the benefits of oat milk are expected to further fuel the demand for oat milk among consumers.
Additionally, growing concerns regarding animal welfare, human health, and the environment have led to a rise in the trend of veganism, which has now become mainstream.
Furthermore, with increasing per capita disposable incomes in the emerging economies, the rising demand for oat milk is anticipated to offer lucrative opportunities for oat milk manufacturers across the globe.
The Oat Milk Market Research Report Forecast is a valuable source of insightful data for business strategists.
It provides the industry overview with recent trends, size, share, growth analysis, historical, futuristic data, revenue, demand and strategic development.The entire oat milk market has been sub-categorized into source, type, packaging form and sales channel.
The report provides an analysis of these subsets with respect to the geographical segmentation.
This research study will keep marketer informed and helps to identify the target demographics for a product or service.Request a FREE Sample Copy of Global Oat Milk Market Report with Full TOC At: https://www.valuemarketresearch.com/contact/oat-milk-market/download-sampleBy SourceOrganicConventionalBy TypeFlavouredUnflavouredBy Packaging FormCartonsBottlesOthersBy Sales ChannelMainstream StoresSpecialty StoresOthersThe research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the oat milk market include Danone, Pacific Food, Elmhurst, PepsiCo, Califia Farms, Thrive Market, Oatly, Happy Planet Foods, and Rise Brewing.
This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers& acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.This section covers regional segmentation which accentuates on current and future demand for oat milk market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
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ReportCrux Market Research has published a Latest report titled Oat Milk Market By Product (Plain, Flavored), By Source (Organic, Conventional), By Application (Food, Beverages), and by Region: Global Industry Trends, Dynamics, Competitive Insights and Forecast Analysis, 2020 - 2027".Oat Milk Market SizeGlobal Oat Milk Market was valued at about USD 412.6 Million in 2019 and is expected to reach value of USD 1,057.4 Million by 2027 growing at a CAGR of 12.5% between 2020 to 2027.Market OverviewOat milk is plant derived milk.
Oat milk has a creamy texture, comparatively neutral or oatmeal-like flavor.
It is available in various forms such as sweetened, unsweetened, vanilla or chocolate.Plant-based milk alternatives such as oat milk, almond milk, soy milk have witnessed a noticeable growth in last few years.
In 2019, the conventional oat milk segment held dominant market share of about 80%.
This large share is attributed to the fact that relatively low price of oats used to manufacture conventional oat milk as compared to organic and is also majorly used for industrial oat milk production.But, in the coming years organic segment is projected to register fastest growth rate as a result of growing health consciousness among consumers, inclination toward pesticide-free grown and non-GMO products and rise in consumer spending.By ProductBased on Product, the market is segmented into Regular and Flavoured.
Regular (plain) category dominated the market with revenue share of about 60% in 2019.This large share is particularly attributed to increasing use of plain oat milk at coffee shops such as Starbucks and Dunkin Donuts.
