The scalp care market consists of various scalp care products and cosmetic products such as shampoos, conditioners and hair oils that are aimed at cleaning and nourishing the scalp. These products contain active ingredients such as keratin, argan oil, coconut oil and tea tree oil that help nourish and hydrate the scalp while removing dirt and excess oil. Growing focus on physical appearance and hair care routines among consumers has increased the demand for specialized scalp care products. Moreover, busy lifestyles and pollution have made scalp health issues like dandruff, itching and dryness more common, further propelling the need for scalp care items. The global scalp care market is estimated to be valued at US$ 12.84 billion in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the Scalp Care Market Share is the rising popularity of natural and herbal ingredients. Consumers are increasingly preferring products containing botanical extracts, oils and plant-based preservatives over synthetic or chemical ingredients due to growing awareness about toxic ingredients and sustainability. This has prompted manufacturers to offer natural scalp care lines containing aloe vera, peppermint, tea tree oil, neem and herbs like bhringraj. Another notable trend is the increasing demand for customized formulations tailored to address specific scalp problems. Companies are offering problem-targeted scalp care ranges such as anti-dandruff, anti-hair fall, moisturizing and cooling variants. Moreover, multifunctional products providing benefits beyond basic cleansing are also gaining demand.
Porter's Analysis
Threat of new entrants: The scalp care market has a moderate threat due to the strong presence of established brands and the requirement of large investments required to enter the market.
Bargaining power of buyers: The bargaining power of buyers is moderate as there are many existing brands providing similar scalp care products.
Bargaining power of suppliers: The bargaining power of suppliers is low owing to the presence of many suppliers in the market.
Threat of new substitutes: There is low threat from substitutes as there are few substitute products that can provide the same benefits as scalp care products.
Competitive rivalry: The competitive rivalry in the scalp care market is high among the key players to increase their market share.
Key Takeaways
The global scalp care market is expected to witness high growth at a CAGR of 7.1% during the forecast period. Regional analysis: Asia Pacific region is expected to dominate the global market during the forecast period owing to rising awareness regarding scalp and hair care in countries like India and China. Key players: Key players operating in the scalp care market are Bioderma Laboratories, Lotus Herbals Pvt. Ltd., Natura & Co., Kao Corporation, Beiersdorf AG, Procter & Gamble Co., Unilever PLC, Moroccan Oil, L'Oreal SA, Himalaya Wellness Company, Johnson & Johnson Inc., and The Estee Lauder Companies Inc.
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In our pursuit to maintain the perfect mane, we forget about the foundation of our hair – our scalp.
Moreover, it can affect our concentration as well, since having an itchy scalp means a constant need to scratch the scalp.
The scalp might also itch due to the extra accumulation of skin cells on our scalp, which further results in red patches and scaling.
So, what can you do to relieve your discomfort?If your hair is undergoing a rough patch, then regular hair massage is the answer to your problems.
The phytochemicals present in onion increase blood circulation and further restore the hair scalp.
Constant use of red onion hair oil can boost your scalp health and also, provide you with beautiful shining hair.Arabica Coffee OilThe trend of experimenting with hair colors is quite popular amongst women.
It's the ideal portion of the visit for the beauty salon: having a scalp massage.
Settled in in the chair, the strain starts to slip a way with two or three massaging moves on your own scalp and head.
The primary advantage with this massage will be really that it's relaxing and calming for the whole body, however, that is absolutely not the sole real benefit.
