Women's swimwear comes in various styles and designs to suit different body types. They provide comfort and flexibility for women to enjoy water activities. Demand for innovative and fashionable designs that make a style statement is increasing. Luxurious swimwear brands are introducing merchandise using premium materials and sophisticated designs. The global Women's Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rise in demand for luxurious designer swimwear is one of the key trends being witnessed in the global women's swimwear market. Luxury swimwear brands are introducing innovative designs made of premium fabrics like metallic yarns, luxurious textures, exclusive prints, and complex constructions. They are launching limited edition collections featuring sophisticated silhouettes. Furthermore, increased spending power and rising popularity of luxury lifestyles have propelled the demand for high-end swimwear globally. Social media influence and celebrity endorsements have also amplified the desire among women to own designer swimwear pieces. This growing preference for luxurious swimwear products will likely drive significant market gains over the forecast period.
Segment Analysis
One dominating sub segment in the women's swimwear market is bikinis. Bikinis accounted for over 40% of the market share in 2023, driven by increased preference for trendy and stylish designs especially among millennials and Gen Z consumers. Changing fashion trends that promote body positivity have also boosted sales of bikinis.
Key Takeaways
Global Women's Swimwear Market Demand is expected to witness high growth over the forecast period of 2023 to 2030. Europe currently dominates the market with over 30% share due to high preference of water sports and spending power of consumers in the region. However, Asia Pacific is projected to emerge as the fastest growing region during the forecast period.
Regional analysis related content comprises
The Asia Pacific region is expected to witness the highest CAGR during the forecast period. Countries such as China, India, Indonesia, and Thailand offer huge growth opportunities for women's swimwear manufacturers and retailers. Increasing participation of women in water activities and rising popularity of beach vacations are driving sales of swimsuits in Asia Pacific. Favorable demographics such as rising population of working women and growing middle class will further support the regional market.
Key players related content comprises
Key players operating in the women's swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. These companies capture a significant share of the market through innovative product designs and aggressive marketing strategies.
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Some of the prominent players operating in the global Swimwear market are Alix, Arena Swimwear, Beachbunny Swimwear, Dolfin Swimwear, Gottex Swimwear, Nike Inc., Perry Ellis International, Inc., Roxy, TYR Swimsuits, and Zoke.
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Moreover, rising disposable income resulting in the purchase of different kinds of swimwear products based on their comfort, activities, and fashion apparels are augmenting the market growth.
On the contrary, volatility in the prices of raw material could affect market growth.The report has been created by using crucial tools such as Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis to help businesses around the globe navigate opportunities and challenges in the rapidly evolving marketplace with clarity.
