When it comes to live streaming, you will notice that almost all social media platforms offer that option. According to Grand View Research, it was found that live streaming continues to grow significantly over the years and is projected to reach more than $330 billion by 2030.
However, this growth also means that it also creates a challenge for live streams to stand out - or disappear from the virtual spotlight. Simply broadcasting to the same platform is not enough, and as content creators, you will lose a lot of viewers if you are only streaming on one or two platforms. Hence, you should really look into multistreaming options.
Multistreaming is broadcasting live video content to more than just one platform at the same time. Simply put, if you are streaming to your YouTube channel and decide to stream the same content to your Facebook group at the same time, then you are multistreaming.
For most content creators, choosing a platform for streaming purposes is not the main issue - but what limits them is how they can effectively stream to as many destinations they want and as many times as they want. Restreaming your content is easy - especially when you can do it on a number of platforms. Here are a few ways to get you started.
Choosing Streaming Platforms
The first thing you will need to do is identify different streaming services - such as Instagram, Twitter, Facebook, etc. that specialize in live streaming. Keep in mind that each streaming service provides unique facilities. For example, YouTube allows enhanced video quality, and a lot of people are using it increasingly as a search engine. Facebook, on the other hand, has the largest user base and some of the best audience-targeting tools. Smaller platforms usually occupy a nice that tends to make them attractive.
Multistreaming Solutions
Multistreaming software can be quite affordable and user-friendly. Some offer features such as handling multiple live streams all at once, where you can easily view messages from your viewers across multiple platforms. You can also stream pre-recorded videos to broadcast on your preferred social media platforms. There are also some platforms that offer advanced multistreaming analytics where you are provided with useful data that can help you understand and analyze your live broadcasts. In addition to that, it also allows you to aggregate the data for all the platforms that you stream on.
Get Started
Fortunately, there are a few companies that can help you get ahead of other content creators and focus on restreaming your content to multiple platforms. Consider reaching out to Ant Media Inc., one of the most convenient places that can provide its users with a ready-to-use platform for scalable real-time video streaming.
First released in 2017 by a group of developers, Ant Media Inc. has been focused on developing various software to deliver satisfaction to their clients. They developed a software - Ant Media Server - which is a scalable and reliable platform that handles concurrent streams and viewers - further allowing live streaming using WebRTC technology with 0.5 seconds latency and video conference.
Furthermore, Ant Media Server is compatible with Android, iOS, Windows, macOS, and Linux operating systems - thereby supporting various streaming protocols such as the WebRTC, HLS, RTSP, RTMP, and many more.
Social media refers to a corporate term for websites and apps that are used for communication, information sharing and to promote business on a large scale.In 2020, as per the statistics revealed on Statista, approximately 3.08 billion users are using social networking sites and apps, and with the increasing traffic, this number is likely to cross 3.34 billion by 2023.Sources :- Best Social Media Platforms In 2020 , Legit-directory So, in this article, we will discuss some of the most popular social media websites of 2020.1.
FacebookFounded in 2004, Facebook is currently the biggest social media site with nearly 2.5 billion active monthly users which is almost 1/3rd of the entire world population.
InstagramOwned by Facebook, Instagram has managed to have immense popularity.
YouTubeFounded in 2005, YouTube is a Google-based platform, particularly for video streaming and sharing.
The app is available in over 20 languages and is used by companies and professionals to search and hire candidates and connect with different businesses.6.
Here you can find content related to food, lifestyle, inspiration, unlike most social media sites where the primary focus is engagement.7.
In today’s world, you just cannot do without including social media in your business process in one form or the other.
Right from creating brand awareness to increase your products following, social media platforms will be the go-to thing for you.
Thus, a concrete social media strategy that can be flexible according to the needs and wants will serve as a tonic for your organization.
Lead generation will be a by-product if you tend to include the steps mentioned above while designing your social media strategy.Read More: Top 7 tips that will help you to generate leads through social media
