Probiotics are live microorganisms that provide health benefits when consumed. Next generation probiotics are probiotic strains that have enhanced functional capabilities and can benefit human health beyond basic nutrition. They are usually manufactured through genetic manipulation techniques to provide targeted health outcomes. Next generation probiotics are used in dietary supplements, functional foods and beverages to promote gut and digestive health, support immune function and provide other health benefits.
The global Next Generation Probiotics Market is estimated to be valued at Us$ 186.93 Mn in 2023 and is expected to exhibit a CAGR Of 5.9% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The demand for next generation probiotics is growing rapidly driven by the key trend of focus on preventive healthcare. There is an increasing consumer awareness about the importance of gut health and its link to overall wellness. People are exploring more probiotic products and supplements for maintaining gut microbiota balance and immunity. Next generation probiotics with enhanced functional capabilities are considered more effective for delivering targeted health outcomes compared to regular probiotic strains. Many new product launches incorporate specialized probiotic strains tailored for specific health conditions. This is expected to further fuel the growth of next generation probiotics market during the forecast period.
Segment Analysis
The next generation probiotics market is dominated by the food segment which accounts for more than 30% share of the global market. Food sub-segment consisting of dairy products like yogurts is the largest revenue generator as yogurts with probiotic cultures are considered one of the best delivery formats for probiotics. The health benefits offered by probiotic yogurt such as improve digestion, boost immunity and regulate cholesterol levels have made it popular among health conscious consumers globally.
Key Takeaways
The Global Next Generation Probiotics Market Demand is expected to witness high growth over the forecast period owing to rising awareness about gut and digestive health. The global Next Generation Probiotics Market is estimated to be valued at US$ 186.93 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030.
North America dominates the market currently due to strong demand for probiotic dietary supplements in the US and Canada. Europe is also a major regional market supported by growing number of functional food product launches. The Asia Pacific region is projected to be the fastest growing market for next generation probiotics between 2023-2030. This can be attributed to improving standards of living, rising health expenditure and growing Western influence in countries like China, India and Japan. Increasing incidence of gut disorders combined with surging popularity of probiotic fortified foods make Asia Pacific an attractive market for probiotics manufacturers.
Key players operating in the next generation probiotics market are Coty UK, Procter & Gamble Prestige Beaute, L’Oreal, LVMH, Givaudan, International Flavors & Fragrances, Estee Lauder Beautiful, Kilian, Firmenich, Symrise.
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