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Beer Market is Estimated to Witness High Growth Owing to Opportunity for New Product Launches

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Mia Yates
Beer Market is Estimated to Witness High Growth Owing to Opportunity for New Product Launches

Beer is an alcoholic beverage produced by the saccharification of starch and fermentation of the resulting sugar. The major types of beer include lager, ale, stout and specialty beer. Beer is rich in antioxidants, vitamins such as folate and niacin and assists in lowering the risk of heart disease. It also enhances bone health and reduces the risk of colon and breast cancer. Traditional beer consumption for recreation and social drinking is driving the global beer market growth.


The global beer market is estimated to be valued at US$ 821.36 billion in 2023 and is expected to exhibit a CAGR of 19% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.


Market Opportunity:

The emergence of premium/craft beer brands and new product launches with different flavors and tastes provide immense growth opportunity for beer market players. Consumers are increasingly looking for diversified tastes and premium beers. This has encouraged small independent breweries to venture into craft and specialty beers segment. Introduction of seasonal beers, limited edition beers and innovative flavors would help attract new consumers as well as retain the existing ones. Focusing on these specialized beers through customized promotions and branding would be the key to tap into rising demand.


Porter's Analysis

Threat of new entrants: Low as beer market is dominated by few major players and needs huge capital investment for setting up new breweries.

Bargaining power of buyers: Moderate as buyers have options but brands loyalty keeps their power in check.

Bargaining power of suppliers: Low as raw materials required for beer are commonly available and suppliers are dependent on breweries.

Threat of new substitutes: Moderate as wine, spirits are substitutes but beer occupies social settings better.

Competitive rivalry: High among major brands for market share through promotional campaigns and expanding distribution networks.


SWOT Analysis

Strength: Wide availability through retail stores and bars. Social acceptability enhances occasions for consumption.

Weakness: Vulnerable to taxes/regulations and campaigns against alcoholism can impact sales.

Opportunity: Emerging markets offer headroom for growth. Innovation in flavors expands target segments.

Threats: Alternative beverages/lifestyles mayaffect off-takes in future. Health awareness can dent demand.


Key Takeaways


The Global Beer Market Size is expected to witness high growth during the forecast period of 2023 to 2030.

Regional analysis shows Europe dominates currently due to high per capita consumption especially in countries like Germany. However, Asia Pacific is poised to be the fastest growing region led by nations like China and India where beer market is still developing.


Key players operating in the beer market are Keir Surgical Ltd., Case Medical, Scanlan International, Inc., Koch Industries, Getinge Group, B. Braun (Aesculap, Inc.), Xerafy, Mobile Aspects, Key Surgical, Inc., Spatrack Medical Limited, Fortive Corporation Group, Haldor Advanced Technologies, Tgx Medical Systems, Becton, Dickinson and Company, Intechnology Distribution Pty Ltd., Nutrace, Steris Insturment Management Services, Material Management Microsystems, Asanus Medizintechnik GmbH Inc., and Stanley Healthcare (Division of Stanley Black & Decker), among others.

For More Insights, Read: https://www.newswirestats.com/beer-market-demand-growth-and-regional-outlook-by-2030/

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