Kombucha is a fermented tea drink which contains various beneficial probiotic bacteria and yeast that are good for digestive and gut health. It helps boost immunity and energy levels.
The global Kombucha Market is estimated to be valued at Us$ 3.4 Bn in 2024 and is expected to exhibit a Cagr Of 6.2% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The global Kombucha market is expected to witness significant growth over the forecast period owing to rising demand for probiotic beverages across the world. Kombucha contains various probiotic strains of bacteria and yeast which are extremely beneficial for digestive health and immunity. Its popularity is increasing among health conscious consumers as a refreshing and fizzy alternative to soda and juices. The increasing recognition of gut health and its linkage to overall well-being is propelling the demand for Kombucha globally.
Segment Analysis
The global kombucha market is dominated by the conventional segment. The conventional segment constitutes over 60% share in the overall market owing to ease of availability and mass preference for the traditional variety. Kombucha made from green tea is the most popular conventional variety as green tea is considered healthier than black tea and other alternatives.
Key Takeaways
The Global Kombucha Market Demand is expected to witness high growth over the forecast period of 2023 to 2030. The global Kombucha Market is estimated to be valued at US$ 3.4 Bn in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030.
Regional analysis
The Asia Pacific region is poised to be the fastest growing regional market for kombucha at a CAGR of over 8% during the forecast period. There is a noticeable shift in food and beverage preferences towards more natural, health-promoting options in the region. Countries like China, Japan and India have a long tradition of using fermented tea drinks for various health benefits. Kombucha producers are locally manufacturing tailored products to cater to regional tastes. This is facilitating stronger market penetration in Asia.
Key players
Key players operating in the kombucha market are Vinci, Bouygues, Grupo ACS, Hochtief, Balfour Beatty, Laing O’Rourke, Bechtel, Kiewit, HOCHTIEF, Skanska. These players are focused on capacity and geographic expansion to leverage the growth opportunities presented by emerging economies. Private label brands from large retailers are also gaining popularity for offering affordable options to consumers. Innovation around product varieties, flavors and packaging formats remains important for sustained leadership.
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