logo
logo
Sign in

The Growing European Participation in Outdoor Activities is Driving the Europe Sporting Goods Market

avatar
ashwini bakhade
The Growing European Participation in Outdoor Activities is Driving the Europe Sporting Goods Market

 

The sporting goods market in Europe encompasses a wide range of sports equipment, apparel, and footwear essential for outdoor and indoor activities. Sporting goods provide enhanced comfort, safety, and performance for activities ranging from swimming, cycling, football, and tennis to hiking, camping, and trekking. The growing popularity of outdoor recreation and fitness trends among Europeans has boosted the demand for sporting apparel, footwear, equipment, and accessories.

The global Europe Sporting Goods Market is estimated to be valued at US$ 164.15 billion in 2023 and is expected to exhibit a CAGR of 4.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.


Market key trends:


One of the key trends in the Europe sporting goods market is the growing consumption of smart and connected fitness devices. Sports enthusiasts and fitness aficionados are increasingly relying on sensor-enabled smartwatches, fitness trackers, exercise bikes, treadmills, and other wearable devices to monitor metrics like heart rate, calories burned, distance covered, sleep patterns and provide customized workout programs. Connected devices offer real-time feedback, sync data with fitness apps, and enable competitive social networking features. Their ability to deliver a more immersive and personalized training experience is boosting their adoption across Europe. Manufacturers are also launching innovative products integrated with artificial intelligence, augmented reality and voice assistants to further augment the smart sports equipment market.


Porter’s Analysis


Threat of new entrants: The threat of new entrants in the Europe sporting goods market is moderate as it requires large capital investments and established distribution channels. However, digital platform can help new players enter with low investment.


Bargaining power of buyers: The bargaining power of buyers is high in the Europe sporting goods market. Buyers can easily switch between brands based on product quality and pricing. They can also purchase generic brands with lower prices.


Bargaining power of suppliers: The bargaining power of suppliers is moderate. While there are many raw material suppliers, top brands can negotiate better prices due to their large volume purchases. Suppliers also need to rely on brands to sell their inventory.


Threat of new substitutes: The threat of substitutes is moderate. While other entertainment products can be considered as substitutes, sporting goods have demand from health-conscious customers as well. Traditional games also act as substitutes.


Competitive rivalry: The competitive rivalry is high in the fragmented Europe sporting goods market with presence of global as well as local brands. Players differentiate through innovation, brand image, and competitive pricing.


Key Takeaways


The Global Europe Sporting Goods Market Size  is expected to witness high growth. Innovation in material and designs will help boost demand. Outdoor activities are gaining popularity due to eco-tourism trends. The global Europe Sporting Goods Market is estimated to be valued at US$ 164.15 billion in 2023 and is expected to exhibit a CAGR of 4.5% over the forecast period 2023 to 2030.


Regional analysis: The Europe sporting goods market is dominated by Germany, followed by UK and France. Germany accounts for over 25% share due to strong presence of Adidas and Puma. UK market grows due to promotion of active lifestyles. Growing middle class in East Europe supports market growth.


Key players: Key players operating in the Europe sporting goods market are Abbott Laboratories, Novartis AG, Eli Lilly and Company, Merck & Co., Inc., GlaxoSmithKline plc. Players are launching fashionable yet comfortable products. Adidas and Puma aim strengthen their presence through sponsorship and product innovations.

For more Insights, Read –

https://www.marketwebjournal.com/europe-sporting-goods-market-trends-size-and-share-analysis/

Check more trending articles related to this topic:

https://shoutingstars.com/the-rising-future-of-hydrogen-an-eco-friendly-fuel-for-a-greener-tomorrow

 

collect
0
avatar
ashwini bakhade
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more