Ready to mix food such as bread, pancakes and pasta mixes are convenient alternatives to traditional cooking. These products save time and effort for consumers. The products are available in packaged powder or semi-liquid form which only requires addition of water, milk or eggs as per instructions.
The global India Ready to Mix Food Market is estimated to be valued at US$ 443.89 Mn in 2024 and is expected to exhibit a CAGR of 25% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Changing consumer lifestyles and hectic schedules have accelerated the demand for ready to mix food products in India. Over the past few years, there has been a significant rise in the number of working women population and nuclear families in India. Ready to mix foods are ideal for consumers with busy schedules as they can prepare meals quickly. Moreover, rising disposable income of Indian consumers has increased their spending on convenience food products. Ready to mix foods that were earlier considered as luxury products are now becoming more mainstream. The trend towards convenience and saving time in cooking is expected to continue driving the growth of India ready to mix food market over the forecast period.
Segment Analysis
The India ready to mix food market is segmented into bread mixes, pasta and noodles, baby food, savories, others. The bread mixes segment dominated the market in 2023 due to changing consumers preference towards convenience and processed food items. Bread is a staple food and bread mixes provide convenience of making fresh breads instantly without much efforts.
Key Takeaways
The Global India Ready To Mix Food Market Size is expected to witness high growth. The global India Ready to Mix Food Market is estimated to be valued at US$ 443.89 Mn in 2024 and is expected to exhibit a CAGR of 25% over the forecast period 2023 to 2030.
The northern and western regions of India have seen the highest growth in the ready to mix food market. The states of Maharashtra, Gujarat, Delhi, Punjab, Haryana, Uttar Pradesh accounted for over 60% of the market share in 2023. High disposable incomes, hectic schedules and preference for convenience products have driven the growth in these regions. The market is expected to witness even stronger growth in the coming years as urbanization increases.
Key players related content comprises Key players operating in the India ready to mix food market include ITC Limited, MTR Foods, Surya Food & Agro Ltd., Britannia Industries Limited, CeeJay Foods Pvt. Ltd. ITC Limited leads the market with its brand Aashirvaad which offers various ready-to-cook and ready-to-mix food options. MTR Foods is another major player popular for its convenience food products under the MTR brand.
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