Organic baby food includes a wide range of baby food products made from organic ingredients without artificial preservatives, coloring, flavors or any other additives. Organic baby foods contain nutrients and vitamins essential for a baby's growth and development in their purest form. The main types of organic baby foods include infant formula, dried baby food, prepared baby food and other baby food. Organic baby foods are easy to prepare and digest, thus helping in establishing healthy eating habits in babies right from the start. With rising health awareness among parents and growing concerns about artificial ingredients and preservatives in baby food, the demand for organic options is increasing significantly.
The global Organic Baby Food Market is estimated to be valued at US$ 7219.73 Mn in 2023 and is expected to exhibit a CAGR of 4.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the organic baby food market is the launch of functional organic baby foods. Various companies are focusing on developing and launching organic baby food products fortified with probiotics, prebiotics and Omega fatty acids to cater to the rising demand for functional foods and beverages. For instance, Plum Organics, a leading organic baby food brand, offers probiotic organic baby foods containing Lactobacillus acidophilus and Bifidobacterium lactis. Similarly, Hero Group launched Hero Baby DHA & Probiotic Organic Cereal to deliver key nutrients along with gut-friendly probiotics. Such innovations are expected to drive the growth of the functional baby food market during the forecast period.
Porter's Analysis
Threat of new entrants: The organic baby food market requires significant investments in production facilities and R&D. Established brands also enjoy costs and scale advantages which make industry barriers to entry high.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of multiple manufacturers and product options. However, branded products enjoy brand loyalty.
Bargaining power of suppliers: Suppliers of organic ingredients have moderate bargaining power due to the global availability of ingredients and existence of alternative suppliers.
Threat of new substitutes: Threat from substitutes is moderate as alternatives like homemade baby foods are not exactly similar.
Competitive rivalry: The market is dominated by few international players. Competition is high based on product innovation, quality and pricing.
Key Takeaways
The Global Organic Baby Food Market Size is expected to witness high growth.
The North American region currently dominates the market due to high health awareness and busy lifestyles. Rising working women population is driving the sales of organic baby food products in the region.
Key players operating in the organic baby food market are Bio-Rad Laboratories, Inc, Thermo Fisher Scientific Inc., BTX ( a division of Harvard Bioscience), Celetrix, LLC., Gamma Biosciences, Merck KgaA, Eppendorf SE, MaxCyte, Inc. BEX CO.,LTD., Lonza, Altogen Biosystems, Ala Scientific Instruments, Inc., BioEra Life Sciences Pvt. Ltd., and Ichor Medical Systems. The market is characterized by establishment of strict quality guidelines by organizations like USDA and CODEX.
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