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The Global OTT Content Market Growth Accelerated By Advent Of Over-The-Top (OTT) Platforms

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ashwinicmi
The Global OTT Content Market Growth Accelerated By Advent Of Over-The-Top (OTT) Platforms

 

Over-the-top (OTT) platforms provide on-demand access to streaming media like movies and TV shows through broadband Internet without requiring users to subscribe to a traditional cable or satellite television service. These platforms offer a wide selection of entertainment content obtained directly from content creators or aggregators. The content offered includes movies, TV shows, news, comedy shows, sporting events etc which can be accessed anytime on multiple internet-connected devices like smartphones, smart TVs, laptops etc. The global OTT content Market is offering the convenience of choices and accessibility which is driving its adoption. Also, the increasing penetration of high-speed internet and declining data charges are making OTT services affordable for users.

The global OTT Content Market is estimated to be valued at US$ 132.68 Bn in 2024 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.


Market key trends:

The emergence of OTT platforms has accelerated the trend of viewing content on-demand instead of following the traditional television broadcast schedules. Platforms like Netflix, Amazon Prime Video, Disney+ Hotstar etc offer an exhaustive library of content that can be streamed anytime as per user's choice. This has led to a drastic change in content consumption patterns globally. Younger generations have shifted heavily to OTT platforms due to the variety and convenience offered. Original and exclusive content developed by these platforms specifically for online streaming is also driving their popularity. This trend is expected to further boost the OTT content market during the forecast period.

Segment Analysis

The OTT content market is segmented based on content type, device type, revenue model, and geography. The content type segment is further divided into video, audio/VoIP, games, communication, and others. Among these, the video segment dominates the market and is expected to continue its dominance over the forecast period. This is because of the growing preference of consumers for online streaming of movies and shows over cable TV.


Key Takeaways

The Global OTT Content Market Size is expected to witness high growth over the forecast period. The global OTT Content Market is estimated to be valued at US$ 132.68 Bn in 2024 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030.


Regional analysis


The Asia Pacific region is expected to grow at the highest CAGR during the forecast period. This is due to factors such as rising disposable incomes, increasing availability of high-speed internet across rural areas, and growing preference for online streaming over cable TV. Countries like India and China, with their large consumer bases, are major drivers of growth in this region. The affordable pricing of streaming plans in local currencies is also fueling market growth.


Key players


Key players operating in the OTT content market are Conair, Helen of Troy, Cezanne, Kizure, InfinitiPro, BaBylissPRO, Hot Tools, Remington, HSI Professional, Bio Ionic, Russell Hobbs, Xtava, Herstyler, Bed Head, John Frieda, Revlon, Paul Mitchell, CHI, Babyliss. These companies have a strong foothold in regions with high consumer demand like North America and Europe. They are focusing on product innovation and expansion into high growth potential regions to gain market share.


For More details on the topic:

https://www.marketwebjournal.com/ott-content-market-market-size-and-share-analysis/


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Jason Cook 2018-07-18
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Global OTT Video Market 2018-2023  :An up-to-date research report 2018 has been disclosed by Orbis Research.The Over-The-Top Video Market report has been strategically curated to fulfil the needs of the customer through in-depth analysis of the Over-The-Top Video Market that can assist the customer in gaining actionable insights regarding the Over-The-Top Video Market.Get Sample PDF with TOC @ http://orbisresearch.com/contacts/request-sample/2067648Every region’s market analysis has been covered in the  Over-The-Top Video Market report including the region’s ranking in terms of revenue, volume, growth rate, leading applications and types of the product, and the major drivers and constraints for the specific regions.Market segment by Regions/Countries, this report covers:North AmericaEuropeChinaJapanRest APACLatin AmericaThe report on the Over-The-Top Video Market consists of the detailed statistical analysis of the market performance, depicted in a series of graphs and tables for the easy consumption of the customer.

Furthermore, the top research professionals and market experts together have crunched a lot of numbers, running various algorithms and have come up with the most accurate Over-The-Top Video Market forecast for the period of 2018 – 2023.The Over-The-Top Video Market report covers a detailed analysis of the performance of each type in the market globally as well as across all regions and presents the customers with an absolute overview of the Over-The-Top Video Market in terms of the types as to which is the best bet for the customer to invest upon.Market segment by Type, Over-The-Top Video Market can be split into:Mobile DevicesNon-Mobile DeviceThe various applications analysis along with the detailed analysis of the players in the market together aids the customer in making valuable decisions regarding the direction in which they wish to head towards.Market segment by Application, Over-The-Top Video Market can be split into: AdultsChildrenEnquire More Details @ http://orbisresearch.com/contacts/enquiry-before-buying/2067648This report focuses on the top players in global market, likeTelecom OperatorsMobile OperatorsPure-Play OTT PlayersBroadcastersPay-TV ProvidersViberWeChatSkypeGoogle AlloAll the top players in the Over-The-Top Video Market(OTT Video Market)  have been covered in the global Over-The-Top Video Market report.

Each player profile consists of a detailed company analysis, new products and innovations they are working on, and the available product portfolio in the market.

Each player’s market cap and perceived value along with future plans of expansion and growth and the latest acquisitions and mergers have been covered in the global Over-The-Top Video Market report.Some of the Tables and Figures Covered in Report are:Table Advantage and Disadvantage of Mobile DevicesTable Advantage and Disadvantage of Non-Mobile DeviceTable Production Volume of Over-The-Top Video by Regions 2013-2017Table Production Volume Forecast of Over-The-Top Video by Types 2018-2023Table Production Value Forecast of Over-The-Top Video by Types 2018-2023Table Demand Volume Forecast of Over-The-Top Video by Downstream Industry 2018-2023Table Production Volume of Over-The-Top Video by Major Manufacturers 2013-2017able Production Value of Over-The-Top Video by Major Manufacturers 2013-2017Table Headquarters Location and Established Time of Over-The-Top Video Major ManufacturerTable Employees and Revenue Level of Over-The-Top Video Major ManufacturerTable Representative Over-The-Top Video Product One of Telecom OperatorsTable Representative Over-The-Top Video Product Two of Telecom OperatorsTable Representative Over-The-Top Video Product One of Pure-Play OTT PlayersTable Representative Over-The-Top Video Product Two of Pure-Play OTT PlayersTable Over-The-Top Video Sales, Revenue, Price and Gross Margin of Pure-Play OTT Players 2013-2017Table Representative Over-The-Top Video Product One of BroadcastersTable Representative Over-The-Top Video Product Two of Broadcasters…….continuedAbout Us:Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements.

We have vast database of reports from the leading publishers and authors across the globe.

We specialize in delivering customized reports as per the requirements of our clients.

IPTV/OTT Solution
LeanIPTV . 2020-09-28
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LEAN IPTV provides end-to-end IPTV/OTT solution that is innovative and flexible, delivering extremely intuitive user experience.

LEAN IPTV solution for IPTV/OTT Operators, MSOs, ISPs, Telcos, Cable Operators, Broadcasters, Content Owners.Anand Middleware provides complete WEB GUI and API based management of IPTV/OTT platform hosted in datacenter or in cloud.

Lean CDN encodes any video or audio source and streams to multiple resolutions for every screen size.

In the OTT world, transcoding of video and audio streams is extremely critical.

Lean Transcoder is a software based transcoding solution that does transcoding highly efficiently with minimum resources.

Our multi-platform App solution makes it seamless to launch IPTV/OTT service.

OTT Advertising In India: The Paradise Of Internet Advertising
Khushi Advertising 2022-11-29
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If you are also looking for advertising solutions for your brand and are looking forward to using OTT advertising to enhance sales and brand awareness as well, Read this blog thoroughly to learn the importance and types of OTT platforms available throughout the world:Why Should You Use OTT Advertising? Audience growth: India is one of the fastest-growing countries that is using OTT services, and therefore, the use of OTT advertising has also increased all over India. Therefore; this has enhanced the importance of OTT advertising and many brands are adopting OTT advertising just to effectively compete with the market. Because of its incredible capacity to increase business sales through advertising, OTT Advertising firms adore it. Here are some additional advantages that OTT advertising companies can make use of:Accurate Targeting: OTT platforms with built-in analytics enable digital marketers to run compelling OTT advertising of shorter lengths to the relevant population as they are aware of the audience’s location.