SMS or text messaging has become one of the most popular and widely used modes of communication in the world today. SMS firewall offers a multi-layer protection against SMS spoofing and spam by filtering out unwanted and fraudulent messages. It helps analyze and monitor SMS traffic in real-time to detectPatterns of abuse and fraudulent activities. The solution offers effective protection to consumers and enterprises against identity theft, financial loss and information breaches through unauthorized SMS.
The global SMS Firewall Market is estimated to be valued at US$ 2350.4 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the key drivers for the growth of the SMS firewall market is the increasing concerns over SMS spoofing and spam. SMS spoofing allows perpetrators to mask their identity and location to conduct illegal activities like phishing and identity theft. The growing volume of unwanted commercial and fraudulent messages every year has pushed the need for robust security solutions among enterprises and consumers. Additionally, the lack of built-in authentication in SMS further raises the vulnerability to spoofed messages. SMS firewall effectively tackles challenges like SMS spoofing and helps block a large number of spam and fraudulent SMS, thereby protecting end users from monetary losses and data theft. This is expected to significantly drive the demand for SMS firewall solutions over the forecast period.
SWOT Analysis
Strength: SMS firewall protects businesses and individuals from phishing, malware and spam attacks through SMS. It monitors all incoming and outgoing messages and blocks suspicious messages. This helps in protecting confidential data and prevents financial losses. SMS firewall can also scan multimedia content like images and URLs shared through SMS, further strengthening security.
Weakness: Small businesses may not be able to afford dedicated SMS firewall solutions due to cost. Also, limited technical expertise in smaller firms can pose challenges in implementing and managing SMS firewall. Complex configurations required and false positives generated during filtering can reduce user experience.
Opportunity: Growing instances of SMS phishing and spoofing is driving the need for reliable security. Rise in mobile phone users and transition to 5G networks will boost SMS traffic globally, making it an attractive attack vector for hackers. Hence, demand for SMS firewall from enterprises and consumers is expected to surge. Integration of AI and machine learning can help analyze patterns and identify new threats proactively.
Threats: Free or low-cost SMS blocking apps offer basic features but may not provide robust security. Some hackers devise innovative ways to bypass SMS gateway level filtering. Lack of SMS security standards and compliance regulations in certain regions are also challenges.
Key Takeaways
The Global SMS Firewall Market Size is expected to witness high growth over the forecast period of 2023 to 2030. The market size is projected to reach US$ 2350.4 Mn in 2024 expanding at a CAGR of 5.9% through 2030.
Regional analysis indicates that North America currently dominates the SMS firewall market owing to stringent data privacy laws and rapid 5G commercialization. However, Asia Pacific is poised to be the fastest growing regional market supported by growing mobile subscriber base, urbanization and rising internet usage in countries like India, Indonesia and China.
Key players operating in the SMS firewall market include BICS, Tata Communications, SAP SE, Tango Telecom, AMD Telecom, Cloudmark, Global Wavenet, Mobileum, NetNumber, Anthropic, Tango Telecom, Route Mobile Limited and Mahindra Comviva. These players are focusing on product innovations and partnerships to offer enterprise-grade SMS security solutions integrated with AI capabilities.
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The SMS firewall market includes SMS firewall or filtering solutions that are provided by vendors and companies to Mobile Network Operators (MNOs) and SMS aggregators.
SMS firewall solutions proactively detect, filter, and secure illicit incoming SMS traffic.
Growing security and privacy concerns across the globe, stringent government regulations, increased adoption of Application to Person (A2P) messaging, and growing focus on preventing revenue loss due to grey routes are the major factors that are driving the growth of the SMS firewall market.Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=19536392The SMS firewall platform segment to record a larger market size during the forecast periodThe SMS firewall platform allows Mobile Network Operators (MNOs) to safeguard the SMS traffic from malicious attacks, such as SMS phishing, SMS spoofing, SMS spamming, and SIM boxing/farming, while focusing on Application-to-Person (A2P) monetization.
Globally, MNOs have undertaken preemptive measures to ensure higher customer experience and drive business revenue.
With the advancement in technologies and the proliferation of security attacks, vendors have integrated Artificial Intelligence (AI), Machine Learning (ML), and analytics capabilities into the firewall that provisions real-time threat intelligence into SMS traffic for the telecom network.Based on SMS type, the A2P messages segment to record the highest growth rate during the forecast periodThe demand for A2P messaging has been witnessing strong growth across enterprises.
With the proliferation of smartphones and tablets across enterprises and their increased use by individual customers, it has become easy for enterprises to interact directly with their customers through SMS.
