Alcoholic beverages such as beer, wine and spirits are popular recreational drinks consumed worldwide. Beer is one of the most widely consumed alcoholic beverages, prepared by the brewing and fermentation of crops such as barley and grains. Wines are produced by the fermentation of grapes and other fruits, containing flavors and aromas. Spirits are distilled beverages that contain a high percentage of alcohol and are produced by distillation of fermented fruit, grain, vegetables or milk. The growing social acceptance and increased consumption of premium and craft varieties have been driving the sales of alcoholic beverages.
The global alcoholic beverages market is estimated to be valued at US$ 1,769.41 Bn in 2023 and is expected to exhibit a CAGR of 2.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.Market Opportunity:
Increased consumption among millennials and Gen Z presents a lucrative opportunity in the alcoholic beverages market. These demographics prefer premium and craft beers, spirits and wines over regular varieties. As their spending power increases, they are willing to pay premium prices for high-quality artisanal beverages. Companies are focusing on innovations to attract these customer segments through varied flavors and unique drinking experiences. For instance, the development of hard seltzers which contain lower alcohol content and fewer calories. The demand for these new alcoholic products is growing significantly among younger generations. Manufacturers introducing product lines tailored to changing consumer preferences among millennials and Gen Z can gain an edge in the market.Porter's AnalysisThreat of new entrants: The alcoholic beverages market is mature and faces high entry barriers due to significant capital requirements and established brand recognition of existing players.Bargaining power of buyers: Buyers in the alcoholic beverages market have moderate bargaining power due to the availability of substitute products and bargaining clubs formed by retail chains. However, brand loyalty acts as a deterrent.Bargaining power of suppliers: Suppliers of raw materials such as grapes, barley, wheat etc have moderate to high bargaining power as suppliers are concentrated for key raw materials.Threat of new substitutes: Threat from new substitutes is moderate as alternatives like beer, wine and spirits are each other's substitutes to some extent. Improvised versions of existing products can increase substitutability.Competitive rivalry: The alcoholic beverages market is highly competitive with large multinational corporations dominating production and sales. Competition is based on branding, marketing, regional expansion and product innovation.SWOT AnalysisStrengths: Strong brand recognition, diversified product portfolio, global distribution network and economies of scale give large players competitive advantage.Weaknesses: Heavy taxation, health awareness and regulations are challenging growth. Currency fluctuations impact import-export economics.Opportunities: Emerging markets offer lucrative prospects. Premiumization and new product varieties/flavors boost demand. E-commerce grows sales reach.Threats: Unsustainable agricultural practices may impact input supply. Regulation tightening and social stigmas affect consumption in regions. Economic slowdowns curb discretionary spending.Key TakeawaysThe global alcoholic beverages market is expected to witness high growth over the forecast period aided by premiumization trends, emerging market demand, and product innovation. The global alcoholic beverages market is estimated to be valued at US$ 1,769.41 Bn in 2023 and is expected to exhibit a CAGR of 2.5% over the forecast period 2023 to 2030.
The Asia Pacific region dominates the market currently and is expected to maintain fastest growth through 2030 led by China, India and other developing Asian countries where rising incomes are driving alcoholic beverage consumption. Asia Pacific accounted for over 35% of global alcoholic beverage market share in 2022 led by China, India and increasing disposable incomes in the region. Growth will be driven by young populations adopting western drinking culture and experimenting with premium varieties.Key players operating in the alcoholic beverages market are Anheuser-Busch Inbev (BUD) (Belgium), Asahi Group (Japan), Bacardi (Bermuda), Brown Forman (U.S.), Carlsberg (Denmark), Constellation Brands (U.S.), Diageo (U.K.), Heineken (Netherlands), Pernod Ricard (France), Suntory (Japan). These players compete based on branding, geographical reach, premiumization and product line extensions to drive volumes. consolidation is observed in the industry with mega-mergers.
