The Digital Ad Spending Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2024-2033).
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According to The Business Research Company’s Digital Ad Spending Global Market Report 2024, The digital ad spending market size has grown rapidly in recent years. It will grow from $0.6 billion in 2024 to $0.67 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to increased internet penetration, mobile device proliferation, social media growth, data analytics and targeting, e-commerce expansion, video content consumption.
The digital ad spending market size is expected to see rapid growth in the next few years. It will grow to $1.05 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to increasing connected tv advertising, increasing interactive and shoppable ads, privacy regulations and compliance, sustainability and social responsibility, emerging markets growth. Major trends in the forecast period include programmatic advertising, ad fraud prevention, emergence of new ad formats, content marketing integration, cross-channel integration, ai and machine learning integration.
The increase in tablet and smartphone penetration is expected to propel the growth of the digital ad spending market going forward. Tablets and smartphones refer to mobile devices that allow users to access the internet, run applications, and perform other tasks such as watching videos, gaming, and video calling. The usage of tablets and smartphones for digital content consumption, including digital advertising such as display ads, videos, social media ads, and in-app ads, has significantly increased the importance of mobile devices in the advertising landscape. Advertisers have adapted their strategies to engage their audiences through mobile devices which will drive the growth for the digital ad spending market. For instance, in February 2024, according to Uswitch Limited, a UK-based price comparison and switching service company, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. Moreover, 95% of the 68.3 million UK population, which is 65 million individuals, are expected to own a smartphone by 2025. Therefore, the increase in tablet and smartphone penetration is driving the growth of the digital ad market.
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The digital ad spending market covered in this report is segmented –
1) By Add Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, Other Add Format
2) By Platform: Mobile, Laptop, Desktop
3) By End User: Retail, Health care, Automotive, Media And Entertainment, Education, Transport And Tourism, IT And Telecom
Advancements in technology are the key trend gaining popularity in the digital ad spending market. Major companies operating in the market are introducing new technologies such as artificial intelligence, augmented reality (AR), virtual reality (VR), machine learning, and blockchain technology to sustain position in the market. For instance, in January 2024, Verizon Media, a US-based technology company that provides technology, communications, information, and entertainment products and services, launched the Next-Gen Solutions suite, which provides relevant ad experiences independent of cookies or mobile app IDs. It uses content and real-time data signals, such as weather, location, and device types, to power machine-learning algorithms that connect advertisers with relevant audiences without the need for user-level profiles or browser storage. Furthermore, Verizon Media's Next-Gen Buying feature uses machine-learning algorithms to help advertisers connect with relevant audiences without needing cookies, mobile app IDs, browser storage, or creating user-level profiles.
The digital ad spending market report table of contents includes:
1. Executive Summary
2. Digital Ad Spending Market Characteristics
3. Digital Ad Spending Market Trends And Strategies
4. Digital Ad Spending Market - Macro Economic Scenario
5. Global Digital Ad Spending Market Size and Growth
....
31. Global Digital Ad Spending Market Competitive Benchmarking
32. Global Digital Ad Spending Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Digital Ad Spending Market
34. Digital Ad Spending Market Future Outlook and Potential Analysis
35. Appendixis
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Global Low Code Development Platform Market: SnapshotThe global low code development platform market was valued at US$ 1,647.0 Mn in 2015 and is anticipated to increase at a CAGR of 54.5% from 2017 to 2025.
Furthermore, low code development platforms offer an exceptional communication mechanism to support business and IT stakeholders, thus ensuring better software quality and more effective business results.
Moreover, the market for app development has outgrown the information and communication technologies market in the past few years, and its growth is estimated to accelerate in the future.Grab an Exclusive PDF Brochure of this Report @https://www.transparencymarketresearch.com/sample/sample.php?flag=B_id=20429 Application development and delivery (AD) leaders are more focused on adopting these platforms as an important tool for creating noncritical applications utilizing nontraditional developer talent.
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Low-code development platforms therefore offer improved performance compared to their traditional counterparts.In the forthcoming years, Asia Pacific is expected to offer robust growth opportunities to the global low code development platform market.
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The digital transformation spending in logistics market is in a nascent stage and is anticipated to expand rapidly in the next few years.
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It offers the potential for old-economy sectors to take steps in pushing efficiency and customer ease.
Industries are investing in digital solutions for input, processing, and output competences throughout the business ecosystems.
This also leads to various kinds of integration.
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This report is prepared to help readers understand which regions are projected to grow the fastest during the forecast period.Read More: https://introspectivemarketresearch.com/reports/digital-transformation-spending-in-logistics-market/Digital transformation occurs when digital technologies are integrated into every aspect of an industry.
And in addition, the report is intended to help readers thoroughly analyse the recent market trends, competitive landscape of the global market during the forecast period.Key Players Mentioned: Hexaware Technologies, IBM, JDA Software WMS, Logitech, XPO Logistics, Mindtree, Oracle, Samsung, SAP, Sanco Software, Syntel, Tech Mahindra Browse now for Full Report Index or a Sample Copy @:https://www.introspectivemarketresearch.com/request/4450The report offers an extensive account of the existence of digital transformation spending in logistics markets in different regions and countries.
With extensive regional analysis of the market, the research analyst attempts to uncover hidden growth prospects that are available to players in different regions of the world.
The Digital Transformation Expenditure in Global Logistics Market report offers precise intelligence that prepares market participants to compete well with their strongest competitors based on growth, sales, and other important factors.
Growth between segments over the period 2021-2027 provides accurate calculations and forecasts of revenue by type and application in terms of volume and value.
