Unlock the future of Riyadh’s retail landscape with our latest project: Mall-based Retail Market Study. Dive deep into the heart of the capital’s shopping scene and discover key trends and opportunities shaping the consumer experience.
Click: https://www.glasgowinsights.com/portfolio-items/mall-based-retail-market-study-riyadh/
🔍 Key Findings:
• Riyadh’s retail sector is dominated by secondary-grade malls.
• Only a fraction of malls are categorized as Grade A, highlighting a demand for high-quality retail space.
• Premier malls resilient in rental rates despite occupancy challenges.
• Rise of e-commerce impacting brick-and-mortar sales.
• Expansion of food delivery services into the grocery sector.
🚀 Upcoming Super-Regional Mall:
• The Avenues — Riyadh, set to be one of Saudi Arabia’s largest commercial malls, opening in 2023/2024.
• Prime location overlooking King Salman Road and King Fahad Causeway.
• Leasable area of 400,000 sqm with integrated facilities, including hotels, residential apartments, medical facilities, and offices.
📊 Project Highlights:
✅ In-depth review of retail competition in Riyadh.
✅ Population and trade area analysis with growth forecasts.
✅ Consumer research providing insights into spending habits, preferences, and satisfaction levels.
✅ Recommendations and conclusions backed by Huff’s Gravity Modeling exercise, SWOT analysis, and critical success factors.
📚 Read the Full Study: https://lnkd.in/dns4M9tc
- Riyadh’s retail sector is dominated by secondary grade malls. There are more than 35 community malls (malls less than 25,000 GLA in Riyadh. These secondary malls typically less than 25,000 m² GLA with a hypermarket.
- Riyadh currently has a total retail mall GLA of 2.3 million sqm. Malls account for almost two-thirds of the total retail GLA in Riyadh. Even among the mall based GLA, only a small proportion of malls can be categorized as Grade A i.e., high quality retail space.
- The current and past years had been a challenging phase for all real estate asset classes in Riyadh, and retail is no exception to this trend. However, retail rents in premier malls have displayed high levels of resilience and remained relatively stable so far, though occupancies have taken a hit. As a portion of the total retail sales in the market are being catered to the e-commerce market, brick-and-mortar retail venues are struggling to maintain their sales. Food delivery companies like Talabat and Deliveroo is expanding their reach to other sectors like Grocery
- Unlike Dubai, which has higher ratio of super-regional malls, Riyadh currently has a low share of super-regional malls. Only 19% of the current retail mall supply are super-regional malls. Riyadh is lacking super-regional destination malls. However, in the coming four years, there are many super-regional malls planned. The Avenues — Riyadh is one such mall which is expected to commence operations in 2023 / 2024, located at a prime position overlooking the intersection of King Salman Road and King Fahad Causeway with a leasable area of 400,000 sqm. The project is expected to become one of the largest commercial malls in Saudi Arabia and will include hotels, residential apartments, medical facilities, offices.
- A key goal for Riyadh is to develop its regional leadership role and establish significant points of global influence, from hosting major Inter-Governmental, Sporting and Business events, to improving the city’s global appeal and resonance, while making steps forward in quality of life through major urban restructuring. Much of the infrastructure investment in public transport systems and green spaces has been intended to promote Riyadh’s liveability, affluence and status. Riyadh has recently hosted the U20 Summit. Riyadh has recently released a bid to hold the 21st Asian Games.
Table of Content:
Key Activities:
- Section 1 — Review of Retail Competition in Riyadh
- Snapshot of Riyadh Mall based retail market overview with a relevance to these locations
- Population in the trade area and its growth
- Existing Centers (analysis of 3–4 shopping malls that can be defined as competitors in the trade area)
- Positioning of the current mall supply in the vicinity
- Identification of retail gaps in trade area
- To plot and profile key retail facilities located within Riyadh
- Section 2 — Population Analysis & Trade Area Analysis
- Site location maps and existing surrounding land uses
- Accessibility and visibility; proximity to relevant demand generators
- Accessibility maps; site characteristics
- To review and comment on the composition of Riyadh’s population and provide socio economic and demographic indicators (gender / age / nationality / etc.)
- To define Riyadh population annual actual and forecast growth from 2021 to 2027
- To distribute Riyadh population by density / wealth / zone and generate heat mapping illustrations
- To delineate the catchment areas of the site into Primary & Secondary Catchment Area and to estimate the Retail Potential for the same.
- Section 3 — Consumer Research Analysis
- To define and estimate average retail expenditure per household / per capita / total city
- To define and estimate average disposable income per household / per capita
- To forecast annual growth rates for retail spending and disposable income 2021 to 2027
- Age/ gender/ nationality/ income level/ family size/ size of party visiting
- How often visit — for what (shopping/ eating out/ entertainment), when (weekday/ weekend), with whom?
- How much does a shopper spend?; Which mall they tend to shop in
- How do they go to the shopping mall (walking, taxi, private car etc.); Satisfaction with current visit and identification of need gaps
- What did they do at shopping malls (activities — shopping — types of outlets visited, entertainment, food court)?
- What offering was most liked and why? Satisfaction with mostly visited place versus other competitors (if visited prior)
- Sources of awareness
- Media / Social Media habits
- Interests / Leisure time spending
- Entertainment habits & interests (especially what they want when they visit Malls and what they would like to see in Malls)
- F&B / Restaurant / Eating Out — Habits & Preferences
- Section 4 — Recommendations & Conclusions
- To conduct a Huff’s Gravity Modelling exercise to determine the optimal Mall GLA and corresponding Footfall by Zones
- Retail potential forecast
- Retail potential by category (Sales Mix)
- Expected sales forecast
- Expected footfall forecast
- Sales density estimation
- SWOT analysis
- Critical success factors
For access to the full report, reach out to us at
[email protected] or visit www.glasgowinsights.com for more information. 📊
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