Email marketing has been a crucial part of B2B marketing for years, but it is not as easy as it seems. Every year, marketers make some common mistakes that can lead to lower open rates, click-through rates, and conversions.
However, with the digital landscape evolving at breakneck speed in 2024, mastering the art of email marketing has become necessary. And, it can only be done by understanding some of the common pitfalls, innovative ways to address them, and harnessing a powerful tool, i.e., actionable org charts.
So, here are 4 common B2B email marketing mistakes and how actionable org charts can help fix them in 2024.
Mistake #1: Ignoring the Importance of Personalization
Personalization is key to the success of your email marketing campaign. However, many B2B marketers still fail to personalize their emails. They send the same message to everyone on their list, regardless of their industry, job title, or interests. This can lead to low engagement rates and even unsubscribes.
How Actionable Org Charts Can Fix It: The actionable insights of the sales intelligence tool can help you segment your email list based on job titles, departments, and other important factors. Ultimately, you can create personalized email campaigns that resonate with your audience and drive better engagement rates.
Mistake #2: Sending Too Many Emails
Sending too many emails can lead to email fatigue and can cause your prospects to unsubscribe from your list. It is important to find the right balance between staying top of mind and overwhelming your prospects.
How Actionable Org Charts Can Fix It: Actionable org charts can help you to understand the relevant individual & their schedule within the target account. With that, you can analyze the workflow of different departments within a company and engage with them through relevant messaging, avoiding bombarding them with emails. This strategy ensures that your emails are delivered when they're most likely to be seen and engaged with.
Mistake #3: Overlooking Actionable Data Insights
Ignoring the power of actionable data can prove to be detrimental while targeting prospective accounts. While accurate and actionable data can lead to successful deal closure, ignoring them can result in missed opportunities and ultimately, reduced growth rate.
How Actionable Org Charts Can Fix It: The actionable org chart provides invaluable insights about prospective accounts such as reporting lines, hierarchies, pain points, and more. Utilizing these insights can further help you to approach the key decision-maker at the right time with relevant offerings. Conclusively, it will transform into enhanced engagement and conversion rates.
Mistake #4: Failure to Nurture Prospects
Not having a nurturing strategy in place to guide prospects through the sales funnel can result in missed opportunities. That’s why it is important to engage prospective accounts with relevant messaging at different stages of their buying journey.
How Actionable Org Charts Can Fix It: The actionable sales intelligence tool provides detailed information about prospect’s decision-making hierarchies and their buying goals. It enables you to create targeted prospect nurturing sequences that resonate with various key decision-makers. As a result, you will be able to seal the deal in no time.
In conclusion, actionable organizational charts offer a panoramic view of an organization's structure, facilitating precise targeting and tailored strategies. Embracing these insights can revolutionize B2B email marketing in 2024, propelling campaigns toward greater effectiveness and engagement.
CLICK HERE to know more with BizKonnect.
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report.
The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings.The newly released report was conducted in partnership with England-based research firm, Vanson Bourne, who interviewed 500 marketing, sales, and customer professionals in the US, UK, France, and Germany over the summer of 2021.
Global Account-Based Marketing Market was valued US$ 623.30 Mn in 2018 and is expected to reach US$1470.4 Mn by 2026, at CAGR of 13.04% during forecast period.Account-based marketing complements the leading generation plan, in which businesses turn their attention to high-value accounts and try to reach stakeholders in a modified manner with the intent to generate more revenue.
Major growth factors for the market include the focus on identifying the right audience, development of social media and social advertising, and increased customer lifetime value.The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.Deployment segment is expected, the cloud-based deployment mode benefits organizations with increased scalability, speed, 24/7 services, and improved IT security.
Because of an increasing number of applications being deployed over the cloud, there is a shift from outdated on-premises account-based marketing solutions to cloud-based account-based marketing solutions across creativities of all sizes.On the basis of Industry segment, The telecom and IT industry vertical’s market size in the account-based marketing market has grown rapidly, owing to the increasing number of subscribers generating large volumes of data and implementing account-based marketing for providing customers with better IT-enabled solutions and services.
The government and public sector vertical, but, is expected to grow at the highest CAGR during the forecast period.
Government and civil service agencies accept account-based marketing tools and services to understand customer behavior from the managed big data.
They accept account-based marketing services to leverage new data capabilities for clients in the public sector which shows increased interest in targeting specific job functions.Geographically, North America is expected to have the largest market share in 2026.
