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Rise Of Healthcare Sector Will Drive Growth Of India Medical Nutrition Market

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Leena Shedmake
Rise Of Healthcare Sector Will Drive Growth Of India Medical Nutrition Market

The burgeoning healthcare sector in India has created robust demand for medical nutrition products in recent years. Medical nutrition products including enteral nutrition, parenteral nutrition and clinical nutrition, provide benefits such as faster recovery, improved clinical outcomes and quality of life for patients suffering from chronic illnesses or requiring post-surgery nourishment support. Rising incidences of lifestyle diseases such as obesity, diabetes and cardiac disorders backed by aging population has boosted the need for effective medical nutrition therapy in the country.


The India medical nutrition market is estimated to be valued at US$ 549.04 Bn in 2024 and is expected to exhibit a CAGR of 24% over the forecast period 2024 to 2030. \


Key Takeaways

Key players operating in the India medical nutrition market are Keith Prowse, RTR Sports Marketing Ltd, ATPI Ltd, RK Sports Hospitality, White Label Hospitality, CSM Sports and Entertainment LLP, DTB Sports Hospitality and Event Management Limited, Honey & Co. Ltd, Wood Media Group Ltd, Hospitality Finder, Legends International, On Location Experiences, QuintEvents, Sportsworld, The Sports Travel Company, TLA Worldwide, VIP Sports Events, World Sports Group, IMG, Wasserman, Octagon, WME Sports, CAA Sports.


Key players operating in the India medical nutrition market are focusing on launch of innovative products and increased investments in R&D to broaden their product portfolio. For instance, Nestle Health Science launched new flavors and formulations for its nutritional products to suit Indian palates in 2021.


The growing prevalence of chronic and lifestyle diseases along with rising awareness about role of medical nutrition is fueling the demand across India. Changing healthcare landscape with rising healthcare expenditure and focus on preventive care is also driving the market growth.


Technological advancements in formulation and delivery of medical nutrition are supporting clinical outcomes and patient adherence. Development of products suitable for enteral and parenteral nutrition with long shelf-life, stability and ease of preparation are enhancing their applications in India.


Market Trends


- Growing adoption of personalized nutrition: With better understanding of relationship between genetics and nutritional needs, demand for customized medical nutrition products tailored to individual requirements is increasing.


- Rising popularity of plant-based and organic products: With changing dietary preferences, demand for plant-based and certified organic medical nutrition products formulated from natural ingredients is witnessing robust growth.


Market Opportunities


- Untapped rural markets: Majority of medical nutrition product demand comes from tier 1 and tier 2 cities currently. Addressing the needs of rural India through varied distribution channels provides new opportunities.


- Expansion of clinical applications: Further research on expanding therapeutic benefits of medical nutrition can help address wider range of clinical conditions like cancers, infections etc. providing scope for future market potential.


Impact of COVID-19 on India medical nutrition Market

The COVID-19 pandemic has significantly impacted the growth of India medical nutrition market. With the nationwide lockdowns imposed to curb the spread of virus, the demand and accessibility of medical nutrition products declined sharply during the initial months of 2020. As people avoided visiting hospitals and nutritional clinics for non-emergency cases, the consumption of medical foods, supplements, and drinks reduced drastically. The supply chain of nutraceuticals and dietary supplements was also disrupted due to restricted transportation.

However, with growing awareness about enhancing immunity and the importance of proper nutrition during pandemic times, the demand for medical nutrition products rebounded in the later part of 2020. Many people started consulting doctors and dieticians through telemedicine for medical nutrition-based therapies to boost their defenses against COVID-19. The demand for supplements containing vitamins C and D, zinc, omega-3 fatty acids increased exponentially as deficiencies in these nutrients can elevate the risk of severe coronavirus infection. The government also promoted balanced diets, medical nutrition, and teleconsultations to help manage COVID-related illnesses from home. With the focus on preventive healthcare and building resilience, the nutritional support industry adapted to new models like online consultations and doorstep deliveries. The growing acceptance of medical nutrition is anticipated to drive the post-COVID growth of this market in India.


Geographical regions with high concentration of India medical nutrition market

In terms of value, medical India Medical Nutrition Market Growth is highly concentrated in metro cities and tier I cities of India including Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune etc. These cities account for over 60% share of the country's total nutrition market worth due to higher consumer awareness, large healthcare infrastructure and nutritional clinics, greater affordability among urban population. One of the key factors for this geographical concentration is the presence of large hospitals, specialty nutrition centers, dietitians and doctors in these cities which drive the demand for specialized medical foods. North India especially Delhi-NCR region has emerged as the top market in recent years followed by west and south zones of India.


Fastest growing region for India medical nutrition market

The central and east zones of India especially states like Madhya Pradesh, Chhattisgarh, Jharkhand, Odisha and Bihar represent the fastest growing regions for medical nutrition market over the forecast period from 2024 to 2030. This growth can be attributed to increasing health consciousness among people, expanding healthcare access in tier II and III cities, rising prevalence of chronic diseases, and growth of e-commerce which is improving availability of products in rural interiors. Government initiatives to promote low-cost nutrition through POSHAN Abhiyaan are also aiding growth. With growing prosperity and evolving lifestyles, these regions are expected to witness highest CAGR for various medical foods, formulas specialized for issues like malnourishment, diabetes, cardiac ailments over the next 5-7 years.

Explore more information on this topic, Please visit-

https://www.newsstatix.com/india-medical-nutrition-market-share-size-and-growth-share-trends-analysis-demand-forecast/ 


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