The ornamental sunflower market comprises sunflower seeds, bulbs, transplants or plants that are not used for their oil or food but instead as ornamental or decorative plants. Ornamental sunflowers are known for their bright vibrant colors and large blooms that bring beauty and joy to gardens. They are valued for attracting birds, bees and butterflies as well as being relatively low maintenance. The need for ornamental plants that are drought resistant and easy to grow has driven demand for sunflowers as an affordable landscaping option.
The Global ornamental sunflower market is estimated to be valued at US$ 64.0 BN in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the ornamental sunflower are Pfizer Inc., Novartis AG, Sanofi, Johnson & Johnson, GlaxoSmithKline plc, Merck & Co., Inc., Eli Lilly and Company, Boehringer Ingelheim, AstraZeneca plc, Bristol Myers Squibb, Roche Holding AG, AbbVie Inc., Biocon Limited, Lonza Group, Teva Pharmaceutical Industries Ltd. The market offers opportunities for growth through the development of new hybrid varieties with unique bloom colors and sizes. Major companies are focusing their R&D efforts on genetic engineering to create novel sunflower strains optimized for the ornamental industry. Global expansion of key ornamental plant producers into developing Asian and Latin American markets will further propel demand.
Market Drivers
Increased disposable incomes and spending on home gardens & landscaping have driven consumer adoption of ornamental plants. Sunflowers are an attractive, low-cost option that provides visual appeal and works well in small outdoor spaces. Population growth, urbanization and rising individualization are key socio-economic drivers behind home gardening as a popular hobby.
Market Restrain
Pests and diseases pose a major challenge to sunflower cultivation. Stem/root rot fungi, aphids, mites and powdery mildew are common issues facing growers. Developing hybrid varieties with strengthened resistance profiles requires substantial R&D investments which add to product costs. Price sensitivity in cost-conscious developing markets also limit scope for major price hikes.
Segment Analysis
The ornamental sunflower market analysis is segmented based on color, application and distribution channel. The yellow segment dominates the ornamental sunflower market as yellow sunflowers are the most commonly grown variety and are widely used for decorative purposes. Yellow sunflowers have bright large petals and center that can last for weeks after harvesting, making them a popular choice for home and commercial decor.
The residential application segment holds a significant share in the ornamental sunflower market owing to the rising trend of backyard gardens and cultivation of ornamental plants for personal use. Ornamental sunflowers are easily grown in home gardens and help beautify outdoor spaces.
Mass merchandisers represent the largest distribution channel for ornamental sunflowers as these stores stock a wide variety of gardening and floral products under one roof for the convenience of consumers. The availability of ornamental sunflowers through multiple sales channels also drives their market growth.
Global Analysis
The North America region dominates the global ornamental sunflower market due to the high consumption of cut flowers for decorative and landscaping purposes in countries like the United States and Canada. The growing do-it-yourself trend in North America is encouraging consumers to cultivate flowers in their homes, thereby driving the demand for ornamental varieties of plants including sunflowers.
The Asia Pacific region is projected to witness the fastest growth in the ornamental sunflower market during the forecast period. Improving living standards and rising disposable incomes are enabling consumers in developing nations to invest more on beautification of indoor and outdoor spaces through ornamental plants. Further, consumer inclination towards traditional flowers is fueling the sales of ornamental sunflowers in Asia Pacific countries.
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