Online video consumption has seen an exponential rise in the past decade. With more and more people accessing content on their smartphones, tablets, laptops and smart devices, the demand for high quality video streaming has increased manifold. In order to meet this demand, video streaming software plays a vital role in efficiently delivering video content across different platforms and devices. Let's take a deeper look at various aspects of video streaming software.
Emergence of Video Streaming Platforms
With the advent of faster broadband internet and smartphone revolution, video streaming platforms have proliferated giving access to on-demand movies and shows. Pioneering platforms like YouTube, Netflix, Amazon Prime Video amongst others facilitated the consumption of online videos. They leveraged video streaming software to develop robust applications and websites delivering smooth video playback. This ushered a new era of video consumption beyond traditional cable TV.
Advantages of Video Streaming Software
Video streaming software offers several advantages over simple video players or one-time download and watch model. Some of the key benefits are:
Scalability: Streaming software is designed to handle large number of concurrent users with varying bandwidths and devices. It easily scales to support millions of viewers simultaneously.
Device Independence: Videos can be seamlessly streamed across desktops, smartphones, tablets, smart TVs providing flexibility to viewers.
Low Bandwidth Usage: Streaming optimizes video quality according to available bandwidth. It loads content in buffered chunks reducing data usage.
Interactivity: Live streaming features allow two-way interaction like chats and comments alongside videos.
Analytics: Detailed analytics help understand viewer behavior and preferences for improved content strategy.
Monetization: Ads can be inserted within streams for generating advertising revenue. Paywall options enable subscription/pay-per-view models.
Hardware Agnostic: Any device with a modern browser can access streaming services without need for specialized hardware.
Features of Advanced Video Streaming Solutions
Leading Video Streaming Software commercial streaming platforms employ sophisticated video delivery network (VDN) powered by robust streaming software. Here are some prominent features:
Adaptive Bitrate Streaming: Videos are encoded into multiple streams at different bitrates. Based on available bandwidth, player seamlessly switches between streams for smooth playback.
Caching and CDN: Geographically distributed cache servers and CDN nodes help deliver cached video chunks from the closest physical location reducing latency.
Load Balancing: Requests are intelligently distributed across multiple application servers and storage nodes to optimally handle fluctuating traffic.
DDoS Protection: Dedicated DDoS mitigation equipment and techniques protect streaming infrastructure from cyber attacks ensuring uninterrupted service.
Stream Encryption: Secure streaming protocols like HTTPS, TLS/SSL encrypt video streams end-to-end maintaining data privacy.
Analytics Dashboards: Detailed reports on concurrent users, geography, devices, bitrates, errors etc help streamline operations.
API Integration: RESTful APIs provide programmatic access to stream metadata and control playback for third party integrations.
Automated Scaling: Cloud native architectures automatically scale infrastructure components as per traffic without downtime.
Video Formats and Codecs
At the core, video streaming relies on optimized video encoding. Different codecs and formats are used for encoding videos optimized for streaming:
MPEG-4 (H.264): Widely used codec that provides good compression for both SD and HD videos. Supported by all browsers.
HEVC (H.265): Newer, more efficient codec offering around 50% better compression over H.264 for equivalent quality.
WebM/VP9: Open source codec supported by Chrome, Firefox and Opera delivering high quality at low bitrates.
MOV: Apple's optimized format for iOS devices with H.264 or HEVC encoding.
MPEG-DASH: Adaptive bitrate streaming protocol that switches between H.264 encoded videos on the fly.
HLS: Apple's proprietary protocol widely used by platforms like Netflix, YouTube for streaming on all devices.
Choosing the right encoding params like resolution, frame rate, bitrate profile as per intended screen size optimizes video delivery. Hybrid delivery using multiple formats and protocols ensures maximum compatibility.
OTT Video Platforms Powered by Streaming Software
A variety of over-the-top (OTT) platforms have emerged empowered by advanced video streaming and delivery solutions:
Netflix: Pioneer having vast library of movies and shows streamed to TVs and mobiles worldwide.
Disney+: Media giant's subscription based VOD platform home to Disney, Pixar, Marvel, Star Wars content.
Amazon Prime Video: Free streaming benefit for Prime members along with pay-per-view movies and channels.
Hotstar: India's leading platform for live cricket, Bollywood, regional movies and shows plus Disney+ content.
Wowzi Player: White label player solution for broadcasters and enterprise video portals.
Vimeo: Platform for independent filmmakers and enterprise video marketing solution.
Brightcove: Video solution for businesses to deliver and monetize content across websites and apps.
These platforms leverage commercial grade video management, encoding, delivery systems and CDNs backed by dedicated streaming software providing smooth playback experience.
Future of Video Streaming
With ubiquitous broadband access and unceasing data demand, the future of online video streaming is very promising. Some projections and anticipated developments include:
By 2024, over 80% of all internet traffic will be video while 73% of mobile data traffic will be video.
Shift to 4K/Ultra HD videos will progressively increase as resolution takes precedence over frame rates for higher quality.
VR/360 degree immersive videos will transform consumption through head mounted displays and become mainstream.
Live streaming of virtually everything using Periscope like platforms - streaming while shopping, traveling, conferences, classes, sports etc.
Hyper local streaming experience customized by user demography and location.
Integrated smart TV ecosystems powered by streaming software delivering universal apps experience.
Emergence of 5G networks enabling seamless access to high fidelity videos on the go sans buffering.
Clearly, video streaming software will continue powering this digital transformation enabling people to access any video content anytime, anywhere and on any device. With personalization and immersion taking center stage, the future truly belongs to online video.
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The major players in the video streaming software market include Brightcove, Inc., HaiVision Systems, Inc., International Business Machines Corporation, Kaltura Inc., and Kollective Technology, Inc.
This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Video Streaming Software Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/video-streaming-software-market/download-sampleMarket DynamicsThe markets for video streaming software are subject to dynamic change.
Traditional television is being replaced by video on demand such as Amazon Prime and Netflix and Advertised-financed VoD like YouTube.
Video streaming is moving beyond the entertainment area into education and health care, enterprises, among other areas.
Health care providers have made advances in video usage, medical practitioners are using video conferencing to confer with patients who have difficulty coming to medical offices and have added numerous websites incorporate video and digital content into their offerings.
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